by Penny Sansevieri | Jun 12, 2025 | Author Branding, Podcast for Authors
Reading Time: 4 minutesIn today’s digital-first publishing landscape, it’s easy to forget the immense value of author book signing events. While online marketing certainly dominates the conversation, connecting with readers face-to-face creates an impact...
by Penny Sansevieri | Jun 5, 2025 | Getting More Media Coverage, Podcast for Authors
Reading Time: 3 minutesGetting media coverage for your book remains one of the most coveted yet misunderstood aspects of author marketing. Many authors dream of appearing on national television or being featured in major publications, but few understand the strategic...
by Penny Sansevieri | Jun 3, 2025 | Being in Business as an Author
Reading Time: 2 minutes In today’s saturated publishing landscape, writing and publishing a great book isn’t enough to guarantee success. To truly get noticed, you need a solid marketing plan—and at the center of that plan should be professional book publicity...
by Penny Sansevieri | May 29, 2025 | Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesLooking to breathe new life into your older book titles? You’re not alone. Many authors find themselves with backlist titles that didn’t get the attention they deserved or have simply aged out of relevance. Today, we’re diving...
by Penny Sansevieri | May 22, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 3 minutesThe publishing world is fraught with opportunities for authors—both legitimate and deceptive. Recently, a disturbing author bookstore scam has emerged, targeting hopeful writers eager for their big break. This elaborate scheme preys on the...