by Penny Sansevieri | Dec 31, 2024 | Social Media for Authors
Reading Time: 4 minutesIn a time where everyone is vying for attention online, many authors are stepping back to reevaluate how they market their books. Social media, once considered a magic bullet for promotion, often doesn’t deliver the results authors dream of. The...
by Penny Sansevieri | Dec 17, 2024 | Book Marketing Basics
Reading Time: 4 minutesThere’s no shortage of affordable, even dirt-cheap, book marketing services out there. For an indie author working with a tight budget, the temptation to sign up for a $50 ad blast or a “guaranteed bestseller” promo can be strong. But here’s a...
by Penny Sansevieri | Dec 5, 2024 | Podcast for Authors
Reading Time: 2 minutesIt seems like now, more than ever, scammers and hacks are everywhere. Penny can’t go a week without someone offering to “turn her book into a movie” and if you’ve listened for a while, you know how we feel about that! In...
by Penny Sansevieri | Dec 3, 2024 | Book Marketing Basics
Reading Time: 5 minutesThe holiday season is a magical time to reflect on the past year and set yourself up for success in the next, and what better way to do that than with a checklist? As an author, it’s the perfect time to check in on all the nooks and crannies of...
by Penny Sansevieri | Nov 28, 2024 | Podcast for Authors
Reading Time: 2 minutesLike Amazon, Goodreads is cracking down on spam and bot author accounts, many of which are producing subpar AI generated content — but protecting the platform means adding a stricter vetting process before authors get to network with readers. In...