Penny Sansevieri
Known for cutting through the noise of the publishing industry, she brings a clear, strategic approach to book marketing.
She’s helped thousands of authors move beyond guesswork and build marketing strategies that actually work — creating visibility, traction, and long-term results.
Named one of New York Metropolitan Magazine’s Top Influencers, she’s especially known for her work on Amazon and her no-nonsense perspective on what actually drives success.
Penny Sansevieri is an author, book publicist, marketing strategist, and founder of Author Marketing Experts.
As a book publicist and marketing expert, Penny has spent decades helping other authors navigate what actually works — not just what sounds good. Her work is grounded in strategy, positioning, and a realistic understanding of how books succeed in a competitive market.
As an author herself, Penny saw firsthand how confusing and unpredictable publishing can be. When she launched her first book, The Cliffhanger, she had the same expectations many authors do — big goals, big dreams, and very little clarity on how to get there.
That experience shaped everything that followed.
Instead of chasing trends or quick wins, Penny built her approach around what actually moves books: clarity, consistency, and strategic positioning.
A Different Kind of Book Publicist
Many authors come in looking for a book publicist. What they often need — and what Penny focuses on — is a clear, strategic approach to how their book is positioned and marketed.
This is what separates short-term promotion from long-term success.
Her work goes beyond traditional book publicity. It’s about helping authors understand:
- how their book fits into the market
- who their real audience is
- what will actually get readers to pay attention
Strategy Over Activity
A lot of marketing fails because it focuses on doing more.
More platforms. More posts. More outreach.
But more activity doesn’t create results. Alignment does.
As a book marketing consultant, Penny focuses on helping authors build a strategy that supports visibility, credibility, and sustained growth.
That perspective has shaped the author marketing services she and her team provide today.
Experience That Shapes Results
Before founding Author Marketing Experts, Penny worked in corporate marketing, building the foundation for the marketing services for authors she now leads.
After being laid off twice due to company closures, she made the decision to build something of her own. What started as a pivot turned into a long-standing career helping authors navigate a crowded and often overwhelming industry.
She later taught at NYU, sharing insights on publishing, positioning, and what it really takes to build a successful book marketing strategy.
What She Teaches Authors
Success in publishing doesn’t come from one big moment.
It comes from showing up, refining your approach, and staying committed even when results take time.
As Penny often says:
“Sometimes you have to believe in yourself when no one else does — and believe in your book when it feels like no one else is listening.”
Beyond the Work
Penny spent part of her early life in Belgium, where she attended school and developed a lifelong appreciation for new experiences (and good chocolate).
She is also a longtime supporter of Baja Dog Rescue in California and Old Dog Haven in Washington — causes that reflect her belief in consistency, care, and doing meaningful work over time.
Work With Penny and Her Team
Whether you’re looking for a book publicist or a more strategic partner, Penny and her team bring both perspective and experience to the process.
If you’re ready to move beyond guesswork and build a marketing strategy that actually works, we’d love to talk.