Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding
Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding. Why? Because knowing what’s being sold to you using different publishing...
From Writer to Published Author: Exploring the Pros and Cons of Self-Publishing
Reading Time: 5 minutesEmbarking on the journey from writing books to publishing them can be both thrilling and intimidating. There are a lot of options out there and we live in an era where anyone can get published, so there are lots of options (and a lot of...
Cracking the Code: Here’s Why Your Amazon Ads Stopped Working
Reading Time: < 1 minuteHave your Amazon Ads stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. We break down the complexities of Amazon advertising, and how oftentimes the elements that need...
Crafting a Book Blurb: 8 Tips to Entice Readers and Sell More Books
Reading Time: 4 minutesCapturing the attention of potential readers is a crucial step in the journey toward book sales and can be a full-time job. Among the arsenal of tools available to authors, the book blurb is a crucial part of this tool kit and, sadly, often...
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