Summer Book Marketing: How to Capture Seasonal Readers
Reading Time: 3 minutesSummer is here, and readers everywhere are looking for their next great beach read. But what exactly makes a book a summer read, and how can authors position their work to capture this lucrative seasonal market? In our recent podcast episode, we...
Why Brand Marketing Matters More Than You Think
Reading Time: 3 minutesBrand marketing and book marketing are two distinct yet deeply interconnected strategies that every author should understand. As we’ve seen through countless conversations with writers, one of the most common questions is: “My book isn’t out for...
Getting More Book Reviews: Why Your Reaction Could Make or Break Your Author Career
Reading Time: 3 minutesWhen Review Responses Shape Your Reputation How authors respond to book reviews speaks volumes about their potential for success in the publishing industry. One memorable case involves an author who incorrectly believed that Penny and Amy’s...
The Pay-to-Play Dilemma: Paying for book reviews & coverage
Reading Time: 3 minutesAs the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book...
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