by Penny Sansevieri | Jul 24, 2025 | Podcast for Authors
Reading Time: 3 minutesAs the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book...
by Penny Sansevieri | Jul 17, 2025 | Podcast for Authors
Reading Time: 3 minutesAs authors navigate the ever-evolving landscape of book marketing and productivity tools, artificial intelligence has emerged as a powerful ally. In our recent podcast episode, we explored the countless ways that ChatGPT for authors can...
by Penny Sansevieri | Jul 15, 2025 | Book Marketing Basics
Reading Time: 3 minutesWriting the book is just the beginning. For authors who want their work to truly resonate, marketing a self-published novel is an essential step. It’s not about gimmicks or hype, but about intentional, strategic moves that help authors connect...
by Penny Sansevieri | Jul 3, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 3 minutesAre you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing...
by Penny Sansevieri | Jul 1, 2025 | Book Marketing Basics
Reading Time: 3 minutesThe road to publishing success is rarely a straight line—it’s usually paved with a few missteps, facepalms, and hard-earned lessons. While it’s tempting to focus solely on polished success stories, the real gold lies in reflecting on the...