Reading Time: 5 minutesAuthor scams aren’t new, but they’re getting harder to spot. The obvious pitches promising a Netflix deal, guaranteed bestseller status, or massive publicity still exist. But increasingly, scammers aren’t leading with something...
Reading Time: 4 minutes Why Big Book Marketing Numbers Don’t Always Lead to Book Sales Big numbers are seductive in book marketing. Twenty thousand views. Tens of thousands of followers. A massive email list. Thousands of media contacts. Hundreds of thousands of...
Reading Time: 9 minutesAnswer Block: This case study shows how Author Marketing Experts helped an author strengthen their Amazon book page before investing in broader promotion. The campaign focused on book description optimization, Amazon categories, keyword...
Reading Time: 6 minutesFor years, Amazon has been the center of the self-publishing universe. It offers unmatched discoverability, a trusted buying experience, and access to millions of readers. But as Amazon’s fees have increased, algorithms have evolved, and...
Reading Time: 7 minutesIf you’ve ever looked at your calendar halfway through the summer and wondered where your book marketing plan went, you’re not alone. Life has a way of disrupting even the best intentions. Kids are home from school. Vacations fill...
Reading Time: 10 minutesWhen it comes to nonfiction in particular, the book, positioning and messaging have to focus on the core benefits of the book. Avid nonfiction readers know instantly if the book is going to help fix whatever they’re trying to solve, learn...
