Reading Time: 4 minutesWhy Big Book Marketing Numbers Don’t Always Lead to Book Sales Big numbers are seductive in book marketing. Twenty thousand views. Tens of thousands of followers. A massive email list. Thousands of media contacts. Hundreds of thousands of...
Reading Time: 9 minutesAnswer Block: This case study shows how Author Marketing Experts helped an author strengthen their Amazon book page before investing in broader promotion. The campaign focused on book description optimization, Amazon categories, keyword...
Reading Time: 6 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For years, Amazon has been the center of the self-publishing universe. It...
Reading Time: 6 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . If you’ve ever looked at your calendar halfway through the summer and...
Reading Time: 10 minutesWhen it comes to nonfiction in particular, the book, positioning and messaging have to focus on the core benefits of the book. Avid nonfiction readers know instantly if the book is going to help fix whatever they’re trying to solve, learn...
Reading Time: 12 minutesHiring a book marketing company is a big decision. It is also one that many authors put off until they are already frustrated, overwhelmed, or disappointed by a launch that did not go the way they hoped. And honestly, that is understandable....
