by Penny Sansevieri | Jul 9, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesFor many authors, finishing a manuscript feels like crossing the finish line. After months or years of writing, revising, editing, and second-guessing every chapter, it’s understandable to want someone else to take over. The temptation is...
by Penny Sansevieri | Jul 7, 2026 | Being in Business as an Author, Book Marketing Basics
Reading Time: 11 minutesIf you have started looking into book marketing, you have probably noticed something quickly: pricing is all over the map. One company offers a package for a few hundred dollars. Another quotes several thousand. Someone else tells you that you...
Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
by Penny Sansevieri | Jun 25, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesFor many authors, international publishing has always felt just out of reach. Professional translation can be expensive, the process takes time, and unless you already know there’s demand for your book in another country, it can feel like...
Why Good Books Don’t Always Sell (And What Successful Authors Understand)
by Penny Sansevieri | Jun 11, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 7 minutesEvery author hopes readers will fall in love with their book. That’s a reasonable hope, especially after spending months or years writing, revising, polishing, and preparing the book for release. By the time it launches, the author usually knows...
Can You Successfully Market a Book Without a Team? The Reality for Most Authors
by Penny Sansevieri | Jun 9, 2026 | Being in Business as an Author
Reading Time: 5 minutesEvery author wants to believe they can do it all themselves. It’s understandable. Writing a book is already a deeply personal process. Many authors spend months or years working independently, making decisions on their own, solving...
Book Marketing Services: How to Choose the Right Partner
by Amy Cornell | Apr 9, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesChoosing between book marketing services can feel like walking into a room where everyone is talking at once. Every company sounds confident. Every proposal promises visibility. Some lean on big numbers, others on complicated language about...