by Penny Sansevieri | Mar 3, 2026 | Social Media for Authors
Reading Time: 3 minutesSocial media for authors feels mandatory. It also feels exhausting. You’ve been told you need to post daily. Go viral. Master TikTok. Build a brand on Instagram. Create threads. Record Reels. And yet, most authors see little return. The real...
by Penny Sansevieri | Feb 17, 2026 | Author Branding, Being in Business as an Author
Reading Time: 4 minutesWhy Author Branding Matters More Than Ever You’ve probably heard the term author brand, but what does it actually mean in 2026? Your author brand is the unique identity you create for yourself as a writer. It’s how readers think of you, the...
by Penny Sansevieri | Jan 20, 2026 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesWhen authors talk about book marketing on Amazon, what they often really mean is, “How do I sell more books?” While that’s a fair question, it’s not quite the right one. Amazon book marketing isn’t about chasing tactics or hoping the algorithm...
Book Publicity Services: What They Are, How to Choose, and How to Avoid Costly Mistakes
by Penny Sansevieri | Jan 6, 2026 | Book Marketing Basics
Reading Time: 6 minutesBook publicity is one of the most confusing parts of being an author. There are countless companies offering everything from “guaranteed bestseller campaigns” to “Hollywood book-to-film deals,” and let’s be honest — a lot of what’s out there...
How to Get My Book Noticed: Modern Media Readiness for Today’s Authors
by Penny Sansevieri | Dec 25, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesMost authors think media training begins and ends with preparing for TV, radio, or a formal interview—but that mindset belongs to an earlier era of publishing. Today, everything you post or say online is media: an Instagram story, a Goodreads...