by Penny Sansevieri | Jul 27, 2026 | Being in Business as an Author
Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped a nonfiction author clarify their authority positioning, strengthen the connection between their book and professional platform, and create a smarter visibility strategy. The campaign...
by Penny Sansevieri | Jul 27, 2026 | Book Marketing Basics
Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped an author prepare for publication by strengthening the book’s marketing foundation before launch. The campaign focused on positioning, audience targeting, Amazon readiness, early outreach...
by Penny Sansevieri | Jul 21, 2026 | Being in Business as an Author, Book Marketing Basics
Reading Time: 12 minutesHiring a book marketing company is a big decision. It is also one that many authors put off until they are already frustrated, overwhelmed, or disappointed by a launch that did not go the way they hoped. And honestly, that is understandable....
by Penny Sansevieri | Jul 20, 2026 | Book Marketing Basics
Reading Time: 6 minutesHave you ever wondered what goes on inside the design and strategy building behind a book marketing campaign? If so, I think you’ll find this post – and our other case study posts, to be very enlightening. Because every book...
by Penny Sansevieri | Jul 7, 2026 | Being in Business as an Author, Book Marketing Basics
Reading Time: 11 minutesIf you have started looking into book marketing, you have probably noticed something quickly: pricing is all over the map. One company offers a package for a few hundred dollars. Another quotes several thousand. Someone else tells you that you...