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Social Media for Authors: What Actually Works (And What Doesn’t)

Social Media for Authors: What Actually Works (And What Doesn’t)

by Penny Sansevieri | Mar 3, 2026 | Social Media for Authors

Reading Time: 3 minutesSocial media for authors feels mandatory. It also feels exhausting. You’ve been told you need to post daily. Go viral. Master TikTok. Build a brand on Instagram. Create threads. Record Reels. And yet, most authors see little return. The real...
How to Build an Author Brand That Attracts Readers and Sells Books (Step-by-Step Guide)

How to Build an Author Brand That Attracts Readers and Sells Books (Step-by-Step Guide)

by Penny Sansevieri | Feb 17, 2026 | Author Branding, Being in Business as an Author

Reading Time: 4 minutesWhy Author Branding Matters More Than Ever You’ve probably heard the term author brand, but what does it actually mean in 2026? Your author brand is the unique identity you create for yourself as a writer. It’s how readers think of you, the...
Book Marketing on Amazon: How to Get Your Book Seen, Clicked, and Bought

Book Marketing on Amazon: How to Get Your Book Seen, Clicked, and Bought

by Penny Sansevieri | Jan 20, 2026 | Amazon Updates & Marketing Tips

Reading Time: 5 minutesWhen authors talk about book marketing on Amazon, what they often really mean is, “How do I sell more books?” While that’s a fair question, it’s not quite the right one. Amazon book marketing isn’t about chasing tactics or hoping the algorithm...
Book Publicity Services: What They Are, How to Choose, and How to Avoid Costly Mistakes

Book Publicity Services: What They Are, How to Choose, and How to Avoid Costly Mistakes

by Penny Sansevieri | Jan 6, 2026 | Book Marketing Basics

Reading Time: 6 minutesBook publicity is one of the most confusing parts of being an author. There are countless companies offering everything from “guaranteed bestseller campaigns” to “Hollywood book-to-film deals,” and let’s be honest — a lot of what’s out there...
How to Get My Book Noticed: Modern Media Readiness for Today’s Authors

How to Get My Book Noticed: Modern Media Readiness for Today’s Authors

by Penny Sansevieri | Dec 25, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesMost authors think media training begins and ends with preparing for TV, radio, or a formal interview—but that mindset belongs to an earlier era of publishing. Today, everything you post or say online is media: an Instagram story, a Goodreads...
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Recent Articles

  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

Recent Posts

  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

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