Reading Time: 4 minutesWhy Big Book Marketing Numbers Don’t Always Lead to Book Sales Big numbers are seductive in book marketing. Twenty thousand views. Tens of thousands of followers. A massive email list. Thousands of media contacts. Hundreds of thousands of...
Reading Time: 4 minutesRumors about Barnes & Noble author events have been flying, but the bigger takeaway for authors is far more useful: bookstore events aren’t disappearing. They’re becoming more selective. That distinction matters if bookstore...
Reading Time: 9 minutesBook marketing advice has a shelf life. That has always been true to some extent, but today the problem is harder for authors to navigate. Marketing platforms change. Reader habits change. Amazon changes. Social media algorithms change. And now...
Reading Time: 3 minutesMost authors who struggle with book marketing aren’t lazy. They’re overwhelmed. Writing a book gives you a defined goal: finish the manuscript. Marketing is different. Suddenly you’re responsible for Amazon, reviews, social...
Reading Time: 4 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . Readers have more choices than ever. That sounds obvious, but it changes...
Reading Time: 6 minutes Prefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For years, Amazon optimization followed a fairly predictable formula....
