Reading Time: 5 minutesNew authors often evaluate every marketing effort with one question: How many books did this sell? It’s understandable. Sales are ultimately important, and when you’re investing time or money in book marketing, you want evidence that...
Reading Time: 5 minutesAuthor scams aren’t new, but they’re getting harder to spot. The obvious pitches promising a Netflix deal, guaranteed bestseller status, or massive publicity still exist. But increasingly, scammers aren’t leading with something...
Reading Time: 4 minutes Why Big Book Marketing Numbers Don’t Always Lead to Book Sales Big numbers are seductive in book marketing. Twenty thousand views. Tens of thousands of followers. A massive email list. Thousands of media contacts. Hundreds of thousands of...
Reading Time: 4 minutesRumors about Barnes & Noble author events have been flying, but the bigger takeaway for authors is far more useful: bookstore events aren’t disappearing. They’re becoming more selective. That distinction matters if bookstore...
Reading Time: 3 minutesMost authors who struggle with book marketing aren’t lazy. They’re overwhelmed. Writing a book gives you a defined goal: finish the manuscript. Marketing is different. Suddenly you’re responsible for Amazon, reviews, social...
