by Penny Sansevieri | May 12, 2026 | Bestseller Essentials
Reading Time: 6 minutesMany authors don’t struggle because they didn’t market their book. They struggle because they hired the wrong help—or tried to piece together a marketing plan that never had a real chance of working. If you’re researching book marketing...
by Penny Sansevieri | Apr 28, 2026 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 7 minutesMost authors think they need more book marketing ideas. But in reality, they don’t. What they (ok you) actually need is a better understanding of how successful authors approach book marketing in the first place. Because the difference isn’t...
by Penny Sansevieri | Apr 14, 2026 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews, Getting More Media Coverage
Reading Time: 9 minutesIf you want to sell more books, the answer usually isn’t to do more marketing. It’s to do smarter, more strategic marketing. One of the biggest mistakes I see authors make is throwing themselves at every possible tactic at once. And let’s...
How to Sell More Books: A 3-Channel Strategy That Works Beyond Amazon
by Penny Sansevieri | Mar 31, 2026 | Podcast for Authors
Reading Time: 6 minutesIf you’ve been searching for how to sell more books, you’re probably getting the same recycled advice: post more on social, discount more often, run ads, hope for the best. Here’s the truth: selling more books consistently isn’t about doing more...
Social Media for Authors: What Actually Works (And What Doesn’t)
by Penny Sansevieri | Mar 3, 2026 | Social Media for Authors
Reading Time: 3 minutesSocial media for authors feels mandatory. It also feels exhausting. You’ve been told you need to post daily. Go viral. Master TikTok. Build a brand on Instagram. Create threads. Record Reels. And yet, most authors see little return. The real...