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Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

by Penny Sansevieri | May 12, 2026 | Bestseller Essentials

Reading Time: 6 minutesMany authors don’t struggle because they didn’t market their book. They struggle because they hired the wrong help—or tried to piece together a marketing plan that never had a real chance of working. If you’re researching book marketing...
How Successful Authors Market Books: 14 Strategies That Actually Work

How Successful Authors Market Books: 14 Strategies That Actually Work

by Penny Sansevieri | Apr 28, 2026 | Book Marketing Basics, Getting More Book Reviews

Reading Time: 7 minutesMost authors think they need more book marketing ideas. But in reality, they don’t. What they (ok you) actually need is a better understanding of how successful authors approach book marketing in the first place. Because the difference isn’t...
How to Sell More Books: 10 Proven Ways to Increase Sales

How to Sell More Books: 10 Proven Ways to Increase Sales

by Penny Sansevieri | Apr 14, 2026 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews, Getting More Media Coverage

Reading Time: 9 minutesIf you want to sell more books, the answer usually isn’t to do more marketing. It’s to do smarter, more strategic marketing. One of the biggest mistakes I see authors make is throwing themselves at every possible tactic at once. And let’s...
How to Sell More Books: A 3-Channel Strategy That Works Beyond Amazon

How to Sell More Books: A 3-Channel Strategy That Works Beyond Amazon

by Penny Sansevieri | Mar 31, 2026 | Podcast for Authors

Reading Time: 6 minutesIf you’ve been searching for how to sell more books, you’re probably getting the same recycled advice: post more on social, discount more often, run ads, hope for the best. Here’s the truth: selling more books consistently isn’t about doing more...
Social Media for Authors: What Actually Works (And What Doesn’t)

Social Media for Authors: What Actually Works (And What Doesn’t)

by Penny Sansevieri | Mar 3, 2026 | Social Media for Authors

Reading Time: 3 minutesSocial media for authors feels mandatory. It also feels exhausting. You’ve been told you need to post daily. Go viral. Master TikTok. Build a brand on Instagram. Create threads. Record Reels. And yet, most authors see little return. The real...
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Recent Articles

  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

Recent Posts

  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

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