Reading Time: 10 minutesSometimes an author has all of the right pieces except one: reader signals – also known as positioning. And yes, this can get complicated because there are so many options when it comes to picking a genre. This is where the majority of...
Reading Time: 10 minutesWhen it comes to nonfiction in particular, the book, positioning and messaging have to focus on the core benefits of the book. Avid nonfiction readers know instantly if the book is going to help fix whatever they’re trying to solve, learn...
Reading Time: 10 minutesAnswer Block This case study shows how Author Marketing Experts helped an author prepare for publication by strengthening the book’s marketing foundation before launch. The campaign focused on positioning, audience targeting, Amazon readiness,...
Reading Time: 12 minutesHiring a book marketing company is a big decision. It is also one that many authors put off until they are already frustrated, overwhelmed, or disappointed by a launch that did not go the way they hoped. And honestly, that is understandable....
Reading Time: 6 minutesHave you ever wondered what goes on inside the design and strategy building behind a book marketing campaign? If so, I think you’ll find this post – and our other case study posts, to be very enlightening. Every book marketing...
