by Penny Sansevieri | Nov 27, 2025 | Getting More Book Reviews
Reading Time: 4 minutesEvery author dreams of that glowing review—but pitching book reviewers isn’t just about sending a copy and hoping for magic. Reviewers, influencers, and book bloggers are inundated with hundreds of titles every month. The difference between...
by Penny Sansevieri | Nov 25, 2025 | Book Marketing Basics
Reading Time: 5 minutesMany authors overlook one of the most powerful tools in their marketing arsenal: book awards. These accolades aren’t reserved for household names or traditionally published authors—they’re increasingly open, inclusive, and attainable for...
by Penny Sansevieri | Nov 25, 2025 | Book Marketing Basics
Reading Time: 5 minutesEmbarking on the journey of promoting your book can be exhilarating—but also overwhelming. One of the biggest decisions authors face is whether to hire a publicist for authors to help navigate the complex and ever-changing world of book...
by Penny Sansevieri | Nov 20, 2025 | Being in Business as an Author
Reading Time: 3 minutesMany authors believe book pre-orders only pay off when thousands of fans are waiting—but that myth stops too many promising launches from gaining early traction. A small platform isn’t a barrier; it’s a design constraint that forces you to get...
by Penny Sansevieri | Nov 13, 2025 | Bestseller Essentials
Reading Time: 4 minutesTracking book sales isn’t just about watching your Amazon rank—it’s about monitoring all the signals that lead to growth: visibility, engagement, and consistency. Authors who focus on tracking where readers discover, interact, and take action...