by Penny Sansevieri | Feb 17, 2026 | Author Branding, Being in Business as an Author
Reading Time: 4 minutesWhy Author Branding Matters More Than Ever You’ve probably heard the term author brand, but what does it actually mean in 2026? Your author brand is the unique identity you create for yourself as a writer. It’s how readers think of you, the...
by Amy Cornell | Jan 15, 2026 | Author Branding, Podcast for Authors
Reading Time: 4 minutesAs the year winds down, many authors feel the pressure to “fix everything” before January. That urgency is exactly what scammers, bad systems, and short-term thinking thrive on. In a recent episode of our podcast, we broke down the author...
by Amy Cornell | Jan 8, 2026 | Author Branding, Getting More Book Reviews, Podcast for Authors
Reading Time: 5 minutesMany authors assume that writing a strong book guarantees an audience, but the market rewards clarity long before it rewards creativity. A brilliant story or well-researched nonfiction manuscript will still struggle if readers can’t instantly...
by Penny Sansevieri | Nov 11, 2025 | Author Branding
Reading Time: 4 minutesEvery author dreams of visibility — but with over 11,000 books published daily, standing out takes more than passion. That’s where book promotion services come in. These professional marketing strategies help connect great books with the readers...
by Penny Sansevieri | Oct 23, 2025 | Author Branding, Podcast for Authors
Reading Time: 5 minutesIn the world of publishing, first impressions are everything. Whether you’re pitching to an agent, a publisher, a journalist, or even a potential reader you meet at a conference, being able to sum up your book in a concise, compelling way can be...
by Penny Sansevieri | Jun 12, 2025 | Author Branding, Podcast for Authors
Reading Time: 4 minutesIn today’s digital-first publishing landscape, it’s easy to forget the immense value of author book signing events. While online marketing certainly dominates the conversation, connecting with readers face-to-face creates an impact...