by Penny Sansevieri | Mar 18, 2025 | Book Marketing Basics
Reading Time: 3 minutesWhen self-publishing a book, pricing is one of the most critical decisions an author makes. Set the price too high, and you risk scaring off potential readers. Set it too low, and you may attract the wrong audience, struggle with profitability,...
by Penny Sansevieri | Mar 4, 2025 | Book Marketing Basics
Reading Time: 6 minutesWhy Planning and Strategy Matter More Than Any Single Tactic One of the biggest mistakes authors make when coming up with book promotion ideas is jumping from one idea to the next without a clear plan or strategy. It’s easy to see a fellow...
by Penny Sansevieri | Feb 18, 2025 | Book Marketing Basics
Reading Time: 5 minutesCrafting and promoting your book can feel like a full-time job, especially when it comes to grabbing the attention of media, bloggers, bookstores, events, and influencers. That’s why I love it when author’s take the extra step to create their...
by Penny Sansevieri | Jan 21, 2025 | Book Marketing Basics
Reading Time: 4 minutesStepping into the Amazon marketplace as an author is like opening your very own storefront in the world’s largest online bookstore. And your Amazon Author Central page is your secret weapon—a free and powerful tool designed to help you...
by Penny Sansevieri | Dec 17, 2024 | Book Marketing Basics
Reading Time: 4 minutesThere’s no shortage of affordable, even dirt-cheap, book marketing services out there. For an indie author working with a tight budget, the temptation to sign up for a $50 ad blast or a “guaranteed bestseller” promo can be strong. But here’s a...
by Penny Sansevieri | Dec 3, 2024 | Book Marketing Basics
Reading Time: 5 minutesThe holiday season is a magical time to reflect on the past year and set yourself up for success in the next, and what better way to do that than with a checklist? As an author, it’s the perfect time to check in on all the nooks and crannies of...