by Penny Sansevieri | Aug 10, 2026 | Book Marketing Basics
Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped an author pivot from the marketing tactic they originally requested to the strategy the book actually needed. The campaign focused on diagnosis, retail readiness, audience clarity,...
by Penny Sansevieri | Aug 7, 2026 | Book Marketing Basics
Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped a previously published author create a smarter book relaunch strategy after the original launch window had passed. The campaign focused on refreshed positioning, Amazon retail-page...
by Penny Sansevieri | Aug 4, 2026 | Book Marketing Basics
Reading Time: 9 minutesYou have written the book. You have revised it, polished it, made decisions about the cover, the title, the launch date, and possibly even the formatting, distribution, and pricing. And now you are staring at the next question: Do I need to hire...
by Penny Sansevieri | Aug 3, 2026 | Book Marketing Basics
Reading Time: 8 minutesThis case study shows how Author Marketing Experts helped an author move from a generic “please cover my book” publicity approach to a stronger, more relevant media strategy. The campaign focused on identifying timely angles, clarifying the...
by Penny Sansevieri | Aug 3, 2026 | Book Marketing Basics
Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped a previously published fiction author strengthen the book’s Amazon presence, clarify reader targeting, and create a more focused visibility plan. The campaign centered on retail-page...
by Penny Sansevieri | Jul 27, 2026 | Book Marketing Basics
Reading Time: 9 minutesAnswer Block This case study shows how Author Marketing Experts helped an author prepare for publication by strengthening the book’s marketing foundation before launch. The campaign focused on positioning, audience targeting, Amazon readiness,...