by Penny Sansevieri | Aug 20, 2024 | Book Marketing Basics
Reading Time: 5 minutesEmbarking on the journey of promoting your book can be exhilarating, but also challenging, and one key decision many authors face is whether to hire a book publicist. Sometimes authors don’t budget for this, and I get it – because investing in a...
by Penny Sansevieri | Apr 16, 2024 | Book Marketing Basics
Reading Time: 4 minutesBook awards and contests can be a great way to give your author brand a boost if you’re self-publishing a book. If you’ve never considered participating in a book award or contest, I hope this podcast recap will intrigue you enough to...
by Penny Sansevieri | Dec 19, 2023 | Book Marketing Basics
Reading Time: 6 minutesThough book pricing is an important part of your book marketing, t’s not always an easy decision. Pricing influences how readers perceive the value of your book and it impacts your sales. Here are some smart book pricing strategies, along with...
by Penny Sansevieri | Dec 5, 2023 | Book Marketing Basics
Reading Time: 4 minutesEmbarking on the journey of a book launch requires not just a plan but a strategic timeline to ensure each step unfolds seamlessly. And while it seems easier to download a sample book marketing plan template, I actually discourage authors from...
by Penny Sansevieri | Oct 24, 2023 | Book Marketing Basics
Reading Time: 4 minutesA book launch event is a fun component of any book marketing strategy, and whether you’re an author of fiction or non-fiction, planning out your event with some strategic book promotion ideas will be worth your time! But to make your book...
by Penny Sansevieri | Oct 17, 2023 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesWorking pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve...