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Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan

Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan

by Penny Sansevieri | Aug 10, 2026 | Book Marketing Basics

Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped an author pivot from the marketing tactic they originally requested to the strategy the book actually needed. The campaign focused on diagnosis, retail readiness, audience clarity,...
Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life

Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life

by Penny Sansevieri | Aug 7, 2026 | Book Marketing Basics

Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped a previously published author create a smarter book relaunch strategy after the original launch window had passed. The campaign focused on refreshed positioning, Amazon retail-page...
Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

by Penny Sansevieri | Aug 4, 2026 | Book Marketing Basics

Reading Time: 9 minutesYou have written the book. You have revised it, polished it, made decisions about the cover, the title, the launch date, and possibly even the formatting, distribution, and pricing. And now you are staring at the next question: Do I need to hire...
Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

by Penny Sansevieri | Aug 3, 2026 | Book Marketing Basics

Reading Time: 8 minutesThis case study shows how Author Marketing Experts helped an author move from a generic “please cover my book” publicity approach to a stronger, more relevant media strategy. The campaign focused on identifying timely angles, clarifying the...
Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back

Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back

by Penny Sansevieri | Aug 3, 2026 | Book Marketing Basics

Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped a previously published fiction author strengthen the book’s Amazon presence, clarify reader targeting, and create a more focused visibility plan. The campaign centered on retail-page...
Pre-Publication Book Marketing Case Study: Building the Right Foundation Before Launch

Pre-Publication Book Marketing Case Study: Building the Right Foundation Before Launch

by Penny Sansevieri | Jul 27, 2026 | Book Marketing Basics

Reading Time: 9 minutesAnswer Block This case study shows how Author Marketing Experts helped an author prepare for publication by strengthening the book’s marketing foundation before launch. The campaign focused on positioning, audience targeting, Amazon readiness,...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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