by Amy Cornell | Jun 4, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 6 minutesAuthor scams have gotten sharper, faster, and much harder to recognize. The old red flags still exist, but they’re no longer enough. Bad spelling, vague claims, and clunky spam used to make fraudulent outreach easier to dismiss. Now, with...
by Penny Sansevieri | May 26, 2026 | Book Marketing Basics
Reading Time: 6 minutesUpdated for 2026 Pricing your book feels like it should be simple. You pick a number. Upload the book. Hit publish. But unfortunately pricing is one of the places where authors can accidentally create friction before readers even click “Buy...
How Successful Authors Market Books: 14 Strategies That Actually Work
by Penny Sansevieri | Apr 28, 2026 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 7 minutesMost authors think they need more book marketing ideas. But in reality, they don’t. What they (ok you) actually need is a better understanding of how successful authors approach book marketing in the first place. Because the difference isn’t...
How to Sell More Books: 10 Proven Ways to Increase Sales
by Penny Sansevieri | Apr 14, 2026 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews, Getting More Media Coverage
Reading Time: 9 minutesIf you want to sell more books, the answer usually isn’t to do more marketing. It’s to do smarter, more strategic marketing. One of the biggest mistakes I see authors make is throwing themselves at every possible tactic at once. And let’s...
Amazon Author Central for Authors: What It Actually Does (And Why It Matters)
by Amy Cornell | Mar 26, 2026 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 5 minutesMost authors have heard of Amazon Author Central. Far fewer understand what it actually does. And that gap matters more than people realize. Because Author Central isn’t just a profile. It’s one of the few places where you can directly control...
Finding the Right Book Positioning And Why It Changes Everything
by Amy Cornell | Mar 19, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 4 minutesMost authors don’t actually have a marketing problem. They have a positioning problem. When readers can’t instantly recognize what your book is and who it’s for, every promotional effort feels like pushing mud uphill. Ads bring traffic that...