by Penny Sansevieri | Dec 17, 2024 | Book Marketing Basics
Reading Time: 4 minutesThere’s no shortage of affordable, even dirt-cheap, book marketing services out there. For an indie author working with a tight budget, the temptation to sign up for a $50 ad blast or a “guaranteed bestseller” promo can be strong. But here’s a...
by Penny Sansevieri | Dec 3, 2024 | Book Marketing Basics
Reading Time: 5 minutesThe holiday season is a magical time to reflect on the past year and set yourself up for success in the next, and what better way to do that than with a checklist? As an author, it’s the perfect time to check in on all the nooks and crannies of...
by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | Oct 8, 2024 | Book Marketing Basics
Reading Time: 4 minutesWalking into a library is like stepping into a treasure trove of stories. Shelves packed with books—some big-name bestsellers, others hidden gems—all waiting to be discovered. But here’s the thing: you don’t need to be a household name to get...
by Penny Sansevieri | Aug 20, 2024 | Book Marketing Basics
Reading Time: 5 minutesEmbarking on the journey of promoting your book can be exhilarating, but also challenging, and one key decision many authors face is whether to hire a book publicist. Sometimes authors don’t budget for this, and I get it – because investing in a...
by Penny Sansevieri | Apr 16, 2024 | Book Marketing Basics
Reading Time: 4 minutesBook awards and contests can be a great way to give your author brand a boost if you’re self-publishing a book. If you’ve never considered participating in a book award or contest, I hope this podcast recap will intrigue you enough to...