Reading Time: 4 minutesFall has a way of making authors feel like they’re running out of time. Holiday promotions are coming. Black Friday is coming. Gift guides are already being planned. There are year-end sales goals to hit, events to schedule, ads to run,...
Reading Time: 9 minutesAfter more than 25 years of marketing books, you start to notice patterns. We’ve worked on thousands of author campaigns across just about every genre you can imagine. Fiction. Nonfiction. Memoir. Business books. Children’s books....
Reading Time: 11 minutesOne of the hardest things about book marketing is knowing when to keep going—and when to admit that something isn’t working. Because not only does marketing take time, but it can also feel wildly confusing. The options for book marketing are...
Reading Time: 9 minutesAnswer Block: This case study shows how Author Marketing Experts helped an author build a more focused influencer and reviewer outreach strategy around reader fit instead of follower count. The campaign centered on clarifying the book’s ideal...
Reading Time: 3 minutesMost authors who struggle with book marketing aren’t lazy. They’re overwhelmed. Writing a book gives you a defined goal: finish the manuscript. Marketing is different. Suddenly you’re responsible for Amazon, reviews, social...
