by Penny Sansevieri | Jul 2, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 5 minutesFor many authors, launch day carries an enormous amount of emotional weight. Months or years of work have led to this one moment. The book is finally available, marketing plans are in motion, emails have been scheduled, social media posts are...
by Penny Sansevieri | Jun 23, 2026 | Book Marketing Basics
Reading Time: 13 minutesHiring a book marketing company can feel like a big decision because it is one. You are not just spending money. You are trusting someone with your book, your reputation, your time, and often a project you have worked on for years. And if you...
Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
by Penny Sansevieri | Jun 18, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 5 minutesIf you’ve ever opened social media after checking your latest book sales and wondered what you’re doing wrong, you’re not alone. Every day, authors see posts celebrating six-figure launches, screenshots of thousands of books...
Author Scams: How to Spot Fake Book Marketing Offers
by Amy Cornell | Jun 4, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 6 minutesAuthor scams have gotten sharper, faster, and much harder to recognize. The old red flags still exist, but they’re no longer enough. Bad spelling, vague claims, and clunky spam used to make fraudulent outreach easier to dismiss. Now, with...
How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies
by Penny Sansevieri | May 26, 2026 | Book Marketing Basics
Reading Time: 6 minutesUpdated for 2026 Pricing your book feels like it should be simple. You pick a number. Upload the book. Hit publish. But unfortunately pricing is one of the places where authors can accidentally create friction before readers even click “Buy...
How Successful Authors Market Books: 14 Strategies That Actually Work
by Penny Sansevieri | Apr 28, 2026 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 7 minutesMost authors think they need more book marketing ideas. But in reality, they don’t. What they (ok you) actually need is a better understanding of how successful authors approach book marketing in the first place. Because the difference isn’t...