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How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

by Penny Sansevieri | Jun 23, 2026 | Book Marketing Basics

Reading Time: 13 minutesHiring a book marketing company can feel like a big decision because it is one. You are not just spending money. You are trusting someone with your book, your reputation, your time, and often a project you have worked on for years. And if you...
Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Can You Successfully Market a Book Without a Team? The Reality for Most Authors

by Penny Sansevieri | Jun 9, 2026 | Being in Business as an Author

Reading Time: 5 minutesEvery author wants to believe they can do it all themselves. It’s understandable. Writing a book is already a deeply personal process. Many authors spend months or years working independently, making decisions on their own, solving...
How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

by Penny Sansevieri | May 26, 2026 | Book Marketing Basics

Reading Time: 6 minutesUpdated for 2026 Pricing your book feels like it should be simple. You pick a number. Upload the book. Hit publish. But unfortunately pricing is one of the places where authors can accidentally create friction before readers even click “Buy...
Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

by Penny Sansevieri | May 12, 2026 | Bestseller Essentials

Reading Time: 6 minutesMany authors don’t struggle because they didn’t market their book. They struggle because they hired the wrong help—or tried to piece together a marketing plan that never had a real chance of working. If you’re researching book marketing...
How Successful Authors Market Books: 14 Strategies That Actually Work

How Successful Authors Market Books: 14 Strategies That Actually Work

by Penny Sansevieri | Apr 28, 2026 | Book Marketing Basics, Getting More Book Reviews

Reading Time: 7 minutesMost authors think they need more book marketing ideas. But in reality, they don’t. What they (ok you) actually need is a better understanding of how successful authors approach book marketing in the first place. Because the difference isn’t...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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