Reading Time: 10 minutesAnswer Block This case study shows how Author Marketing Experts helped a previously published author create a smarter book relaunch strategy after the original launch window had passed. The campaign focused on refreshed positioning, Amazon...
Reading Time: 9 minutesYou have written the book. You have revised it, polished it, made decisions about the cover, the title, the launch date, and possibly even the formatting, distribution, and pricing. And now you are staring at the next question: Do I need to hire...
Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped an author move from a generic “please cover my book” publicity approach to a stronger, more relevant media strategy. The campaign focused on identifying timely angles, clarifying the...
Reading Time: 10 minutesSometimes an author has all of the right pieces except one: reader signals – also known as positioning. And yes, this can get complicated because there are so many options when it comes to picking a genre. This is where the majority of...
Reading Time: 10 minutesWhen it comes to nonfiction in particular, the book, positioning and messaging have to focus on the core benefits of the book. Avid nonfiction readers know instantly if the book is going to help fix whatever they’re trying to solve, learn...
