by Penny Sansevieri | Jun 23, 2026 | Book Marketing Basics
Reading Time: 13 minutesHiring a book marketing company can feel like a big decision because it is one. You are not just spending money. You are trusting someone with your book, your reputation, your time, and often a project you have worked on for years. And if you...
Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
by Penny Sansevieri | Jun 18, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 5 minutesIf you’ve ever opened social media after checking your latest book sales and wondered what you’re doing wrong, you’re not alone. Every day, authors see posts celebrating six-figure launches, screenshots of thousands of books...
Why Good Books Don’t Always Sell (And What Successful Authors Understand)
by Penny Sansevieri | Jun 11, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 7 minutesEvery author hopes readers will fall in love with their book. That’s a reasonable hope, especially after spending months or years writing, revising, polishing, and preparing the book for release. By the time it launches, the author usually knows...
Can You Successfully Market a Book Without a Team? The Reality for Most Authors
by Penny Sansevieri | Jun 9, 2026 | Being in Business as an Author
Reading Time: 5 minutesEvery author wants to believe they can do it all themselves. It’s understandable. Writing a book is already a deeply personal process. Many authors spend months or years working independently, making decisions on their own, solving...
How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies
by Penny Sansevieri | May 26, 2026 | Book Marketing Basics
Reading Time: 6 minutesUpdated for 2026 Pricing your book feels like it should be simple. You pick a number. Upload the book. Hit publish. But unfortunately pricing is one of the places where authors can accidentally create friction before readers even click “Buy...