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Book Publicity Services: What They Are, How to Choose, and How to Avoid Costly Mistakes

Book Publicity Services: What They Are, How to Choose, and How to Avoid Costly Mistakes

by Penny Sansevieri | Jan 6, 2026 | Book Marketing Basics

Reading Time: 6 minutesBook publicity is one of the most confusing parts of being an author. There are countless companies offering everything from “guaranteed bestseller campaigns” to “Hollywood book-to-film deals,” and let’s be honest — a lot of what’s out there...
How to Get My Book Noticed: Modern Media Readiness for Today’s Authors

How to Get My Book Noticed: Modern Media Readiness for Today’s Authors

by Penny Sansevieri | Dec 25, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesMost authors think media training begins and ends with preparing for TV, radio, or a formal interview—but that mindset belongs to an earlier era of publishing. Today, everything you post or say online is media: an Instagram story, a Goodreads...
10 Book Marketing Campaigns That Drive Real Results

10 Book Marketing Campaigns That Drive Real Results

by Penny Sansevieri | Dec 23, 2025 | Book Marketing Basics

Reading Time: 9 minutesIf you’ve ever felt like you’re “doing all the things” but it feels like nothing is working, you’re not alone. Many authors piece together tactics they’ve maybe heard about on social media, from other writers, or in Facebook groups—without a...
The Book Marketing Strategies That Actually Work in 2026: Ditch Luck, Build Systems

The Book Marketing Strategies That Actually Work in 2026: Ditch Luck, Build Systems

by Penny Sansevieri | Dec 18, 2025 | Podcast for Authors

Reading Time: 8 minutesMany authors enter marketing with a quiet hope for a lightning strike—a viral post, a breakout review, a golden-ticket launch. The publishing reality is less cinematic and more cumulative. The authors who build lasting careers aren’t the ones...
Amazon Optimization for Authors: A Practical Guide to Winning the A10 Era

Amazon Optimization for Authors: A Practical Guide to Winning the A10 Era

by Penny Sansevieri | Dec 11, 2025 | Podcast for Authors

Reading Time: 9 minutesAmazon’s A10 shift changed the rules for authors—but not in the way many feared. Rather than punishing indies, the update rewards signals only real authors can generate: relevant traffic from outside Amazon, strong reader engagement, and a...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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