by Penny Sansevieri | Jan 6, 2026 | Book Marketing Basics
Reading Time: 6 minutesBook publicity is one of the most confusing parts of being an author. There are countless companies offering everything from “guaranteed bestseller campaigns” to “Hollywood book-to-film deals,” and let’s be honest — a lot of what’s out there...
by Penny Sansevieri | Dec 25, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesMost authors think media training begins and ends with preparing for TV, radio, or a formal interview—but that mindset belongs to an earlier era of publishing. Today, everything you post or say online is media: an Instagram story, a Goodreads...
by Penny Sansevieri | Dec 23, 2025 | Book Marketing Basics
Reading Time: 9 minutesIf you’ve ever felt like you’re “doing all the things” but it feels like nothing is working, you’re not alone. Many authors piece together tactics they’ve maybe heard about on social media, from other writers, or in Facebook groups—without a...
The Book Marketing Strategies That Actually Work in 2026: Ditch Luck, Build Systems
by Penny Sansevieri | Dec 18, 2025 | Podcast for Authors
Reading Time: 8 minutesMany authors enter marketing with a quiet hope for a lightning strike—a viral post, a breakout review, a golden-ticket launch. The publishing reality is less cinematic and more cumulative. The authors who build lasting careers aren’t the ones...
Amazon Optimization for Authors: A Practical Guide to Winning the A10 Era
by Penny Sansevieri | Dec 11, 2025 | Podcast for Authors
Reading Time: 9 minutesAmazon’s A10 shift changed the rules for authors—but not in the way many feared. Rather than punishing indies, the update rewards signals only real authors can generate: relevant traffic from outside Amazon, strong reader engagement, and a...