Navigating the Climb: Pitfalls for Authors Eyeing the Summit
Reading Time: 2 minutesIn this episode, we take a peek behind the curtain and dive into the sometimes harsh realities of the book publishing world, shedding light on the obstacles that can slow an author’s rise to the top – and sharing insights on how to avoid...
Media for Authors: How to Get Your Book the Attention it Deserves
Reading Time: < 1 minuteAdd New Post In this episode, Penny and Amy decode the intricate world of generating media for authors to help you understand what outlets are looking for and whether or not you’re right for big media. We kick off by addressing a common...
Riding the Wave: How the Tsunami of Books Reshapes Book Publicity
Reading Time: 9 minutesIn my 24+ years in business, book publicity has changed a lot – but in recent years it’s really seen a shift both in what we do to get our books out there, and how we execute book marketing campaigns. First, the bad news: there is a book...
Memoir vs. Self-Help: Choosing the Right Genre for Your Book
Reading Time: 2 minutesJoin us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances...
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