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What’s In, What’s Out: The Book Marketing Edition

What’s In, What’s Out: The Book Marketing Edition

by Penny Sansevieri | Sep 17, 2026 | Podcast for Authors

Reading Time: 9 minutesBook marketing advice has a shelf life. That has always been true to some extent, but today the problem is harder for authors to navigate. Marketing platforms change. Reader habits change. Amazon changes. Social media algorithms change. And now...
10 Signs Your Book Marketing Isn’t Working

10 Signs Your Book Marketing Isn’t Working

by Penny Sansevieri | Sep 15, 2026 | Book Marketing Basics

Reading Time: 11 minutesOne of the hardest things about book marketing is knowing when to keep going—and when to admit that something isn’t working. Because not only does marketing take time, but it can also feel wildly confusing. The options for book marketing are...
Book Influencer Outreach Case Study: Finding Better-Fit Reviewers Instead of Chasing Bigger Accounts

Book Influencer Outreach Case Study: Finding Better-Fit Reviewers Instead of Chasing Bigger Accounts

by Penny Sansevieri | Sep 11, 2026 | Book Marketing Basics

Reading Time: 9 minutesAnswer Block: This case study shows how Author Marketing Experts helped an author build a more focused influencer and reviewer outreach strategy around reader fit instead of follower count. The campaign centered on clarifying the book’s ideal...
Overwhelmed by Book Marketing? Here’s How to Get Unstuck

Overwhelmed by Book Marketing? Here’s How to Get Unstuck

by Penny Sansevieri | Sep 10, 2026 | Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesMost authors who struggle with book marketing aren’t lazy. They’re overwhelmed. Writing a book gives you a defined goal: finish the manuscript. Marketing is different. Suddenly you’re responsible for Amazon, reviews, social...
What Bestselling Authors Know About Getting Readers to Click Buy

What Bestselling Authors Know About Getting Readers to Click Buy

by Penny Sansevieri | Sep 3, 2026 | Podcast for Authors

Reading Time: 4 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . Readers have more choices than ever. That sounds obvious, but it changes...
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Recent Posts

  • What’s In, What’s Out: The Book Marketing Edition
  • 10 Signs Your Book Marketing Isn’t Working
  • Book Influencer Outreach Case Study: Finding Better-Fit Reviewers Instead of Chasing Bigger Accounts
  • Overwhelmed by Book Marketing? Here’s How to Get Unstuck
  • What Bestselling Authors Know About Getting Readers to Click Buy

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