by Penny Sansevieri | Jun 19, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 3 minutesReddit is a marketing gem that many authors overlook, yet it offers one of the most powerful platforms for connecting with readers without requiring a massive existing following. If you’re wondering how to use Reddit as an author, you’ll find...
by Penny Sansevieri | Jun 17, 2025 | Book Marketing Basics
Reading Time: 3 minutesMany authors spend countless hours writing and refining their books, only to hit a frustrating wall when it’s time to market them. If this sounds familiar, you’re not alone. The missing piece might be simpler—and far more powerful—than you...
by Penny Sansevieri | Jun 12, 2025 | Author Branding, Podcast for Authors
Reading Time: 4 minutesIn today’s digital-first publishing landscape, it’s easy to forget the immense value of author book signing events. While online marketing certainly dominates the conversation, connecting with readers face-to-face creates an impact...
by Penny Sansevieri | Jun 5, 2025 | Getting More Media Coverage, Podcast for Authors
Reading Time: 3 minutesGetting media coverage for your book remains one of the most coveted yet misunderstood aspects of author marketing. Many authors dream of appearing on national television or being featured in major publications, but few understand the strategic...
by Penny Sansevieri | Jun 3, 2025 | Being in Business as an Author
Reading Time: 2 minutes In today’s saturated publishing landscape, writing and publishing a great book isn’t enough to guarantee success. To truly get noticed, you need a solid marketing plan—and at the center of that plan should be professional book publicity...