by Penny Sansevieri | Jun 9, 2026 | Being in Business as an Author
Reading Time: 5 minutesEvery author wants to believe they can do it all themselves. It’s understandable. Writing a book is already a deeply personal process. Many authors spend months or years working independently, making decisions on their own, solving...
by Penny Sansevieri | May 26, 2026 | Book Marketing Basics
Reading Time: 6 minutesUpdated for 2026 Pricing your book feels like it should be simple. You pick a number. Upload the book. Hit publish. But unfortunately pricing is one of the places where authors can accidentally create friction before readers even click “Buy...
Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)
by Penny Sansevieri | May 12, 2026 | Bestseller Essentials
Reading Time: 6 minutesMany authors don’t struggle because they didn’t market their book. They struggle because they hired the wrong help—or tried to piece together a marketing plan that never had a real chance of working. If you’re researching book marketing...
How Successful Authors Market Books: 14 Strategies That Actually Work
by Penny Sansevieri | Apr 28, 2026 | Book Marketing Basics, Getting More Book Reviews
Reading Time: 7 minutesMost authors think they need more book marketing ideas. But in reality, they don’t. What they (ok you) actually need is a better understanding of how successful authors approach book marketing in the first place. Because the difference isn’t...
How to Sell More Books: 10 Proven Ways to Increase Sales
by Penny Sansevieri | Apr 14, 2026 | Amazon Updates & Marketing Tips, Book Marketing Basics, Getting More Book Reviews, Getting More Media Coverage
Reading Time: 9 minutesIf you want to sell more books, the answer usually isn’t to do more marketing. It’s to do smarter, more strategic marketing. One of the biggest mistakes I see authors make is throwing themselves at every possible tactic at once. And let’s...