by Penny Sansevieri | Jun 25, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesFor many authors, international publishing has always felt just out of reach. Professional translation can be expensive, the process takes time, and unless you already know there’s demand for your book in another country, it can feel like...
by Penny Sansevieri | Jun 23, 2026 | Book Marketing Basics
Reading Time: 13 minutesHiring a book marketing company can feel like a big decision because it is one. You are not just spending money. You are trusting someone with your book, your reputation, your time, and often a project you have worked on for years. And if you...
Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
by Penny Sansevieri | Jun 18, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 5 minutesIf you’ve ever opened social media after checking your latest book sales and wondered what you’re doing wrong, you’re not alone. Every day, authors see posts celebrating six-figure launches, screenshots of thousands of books...
Why Good Books Don’t Always Sell (And What Successful Authors Understand)
by Penny Sansevieri | Jun 11, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 7 minutesEvery author hopes readers will fall in love with their book. That’s a reasonable hope, especially after spending months or years writing, revising, polishing, and preparing the book for release. By the time it launches, the author usually knows...
Can You Successfully Market a Book Without a Team? The Reality for Most Authors
by Penny Sansevieri | Jun 9, 2026 | Being in Business as an Author
Reading Time: 5 minutesEvery author wants to believe they can do it all themselves. It’s understandable. Writing a book is already a deeply personal process. Many authors spend months or years working independently, making decisions on their own, solving...