by Penny Sansevieri | Aug 4, 2026 | Book Marketing Basics
Reading Time: 9 minutesYou have written the book. You have revised it, polished it, made decisions about the cover, the title, the launch date, and possibly even the formatting, distribution, and pricing. And now you are staring at the next question: Do I need to hire...
by Penny Sansevieri | Aug 3, 2026 | Book Marketing Basics
Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped a previously published fiction author strengthen the book’s Amazon presence, clarify reader targeting, and create a more focused visibility plan. The campaign centered on retail-page...
by Penny Sansevieri | Jul 27, 2026 | Being in Business as an Author
Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped a nonfiction author clarify their authority positioning, strengthen the connection between their book and professional platform, and create a smarter visibility strategy. The campaign...
by Penny Sansevieri | Jul 21, 2026 | Being in Business as an Author, Book Marketing Basics
Reading Time: 12 minutesHiring a book marketing company is a big decision. It is also one that many authors put off until they are already frustrated, overwhelmed, or disappointed by a launch that did not go the way they hoped. And honestly, that is understandable....
by Penny Sansevieri | Jul 20, 2026 | Book Marketing Basics
Reading Time: 6 minutesHave you ever wondered what goes on inside the design and strategy building behind a book marketing campaign? If so, I think you’ll find this post – and our other case study posts, to be very enlightening. Because every book...