by Penny Sansevieri | Jul 20, 2026 | Book Marketing Basics
Reading Time: 6 minutesBecause every book marketing campaign begins in a difference place, let’s start by taking a closer look at the real marketing decisions behind book visibility, retail readiness, publicity opportunities, and long-term author growth. Some authors...
by Penny Sansevieri | Jul 9, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For many authors, finishing a manuscript feels like crossing the finish line....
by Penny Sansevieri | Jul 7, 2026 | Being in Business as an Author, Book Marketing Basics
Reading Time: 11 minutesIf you have started looking into book marketing, you have probably noticed something quickly: pricing is all over the map. One company offers a package for a few hundred dollars. Another quotes several thousand. Someone else tells you that you...
Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
by Penny Sansevieri | Jul 2, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 5 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For many authors, launch day carries an enormous amount of emotional weight....
Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
by Penny Sansevieri | Jun 25, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesFor many authors, international publishing has always felt just out of reach. Professional translation can be expensive, the process takes time, and unless you already know there’s demand for your book in another country, it can feel like...