How to Promote Your Author Brand with a Press Release
Reading Time: 8 minutesIn the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy...
How to Get Author Interviews and More from the Book Marketing Tips & Author Success Podcast
Reading Time: 2 minutesThis was our first big media deep dive on our podcast — we covered pitching influencers and thought leaders, tips for getting national media, securing author interviews and guest spots, and more. So much more that we opted to split it into...
How to Get More Book Publicity as a Self-Published Author
Reading Time: 5 minutesWe all love getting more attention for our book, and book publicity is a big “get” for most authors. However, media often seems like this elusive butterfly for most authors. Always attractive, but often out of reach. Though, not impossible. It...
Book Marketing Strategies for Older Titles: Book Marketing Podcast Recap
Reading Time: 3 minutesBook marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on...
How to Market a Self-Published Book with Local Media
Reading Time: 4 minutesWhen it comes to how to market a self-published book, I have to admit that local media pitching is one of my fun and maybe best-kept secrets. (Not anymore!) Why? Well, for one, local media is one of the most underused resources for authors, and...
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