Reading Time: 5 minutesBook publicity has a powerful reputation in publishing. For many authors, it represents the dream scenario: a national television appearance, a magazine feature, a podcast interview that suddenly changes everything. The fantasy is...
Reading Time: 4 minutesIf podcast marketing is one of the most effective tools available to authors, pitching is where most of that opportunity quietly falls apart. It’s not because authors aren’t trying. Most are. The issue is how the pitch is framed, and more...
Reading Time: 4 minutesPodcast marketing for authors has quietly become one of the most effective ways to build visibility, credibility, and long-term momentum. But most authors approach it the wrong way. They treat the interview like an ad. And the moment a host...
Reading Time: 9 minutesIf you want to sell more books, the answer usually isn’t to do more marketing. It’s to do smarter, more strategic marketing. One of the biggest mistakes I see authors make is throwing themselves at every possible tactic at once. And let’s...
Reading Time: 4 minutesIf you’ve ever wondered why your book pitch didn’t get a response, you’re not alone. Most authors know they need a pitch, but very few are taught how to write one that actually works in the real world. A book pitch isn’t a synopsis. It’s not a...
Reading Time: 3 minutesGetting media coverage for your book remains one of the most coveted yet misunderstood aspects of author marketing. Many authors dream of appearing on national television or being featured in major publications, but few understand the strategic...
