Unique Author Branding and Content Ideas Using April Observances

by | Mar 29, 2022 | Monthly Observances & Content Ideas, Social Media for Authors

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It’s time to run through our April observances and unique author brand enhancements and content ideas for your monthly book marketing plan!

Without a regular connection to readers, you’re just another book on the shelf.

Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

This is part of really refining your author brand!

Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun April observances for 2022.

I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.

Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.

These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.

Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.

Giving yourself a bar to reach is the first step to upping your author branding game.

Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!

And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.

Getting Started with April Observances

Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.

Global Astronomy Month

International Guitar Month

Keep America Beautiful Month

Lawn and Garden Month

National Card and Letter Writing Month

National Frog Month

National Humor Month

National Kite Month

National Pecan Month

National Poetry Month

National Welding Month

Records and Information Management Month

Sexual Assault Awareness Month

Stress Awareness Month

April Observances by the Week

Week 1

Library Week

Read a Road Map Week

Week 2

Garden Week

Week 3

Organize Your Files Week

Medical Labs Week

Week 4

Administrative Assistants Week

National Karaoke Week

April Observances by the Day

April 1

April Fool’s Day

International Fun at Work Day

International Tatting Day

National Walk to Work Day

April 2

Children’s Book Day- What is your favorite children’s book and why? Or perhaps you are a children’s book author; this is an easy marketing day for you!

National Peanut Butter and Jelly Day

Reconciliation Day

April 3

Don’t Go to Work Unless it’s Fun Day

Find a Rainbow Day- It doesn’t have to be a rainbow in the sky! Take an artsy photo of your bookshelf arranged by color and encourage your followers to do the same.

Tweed Day

World Party Day

April 4

Hug a Newsman Day

Walk Around Things Day

School Librarian Day

Tell a Lie Day

World Rat Day

April 5

Deep Dish Pizza Day

Go for Broke Day- What would your day look like if you couldn’t spend a dime? Challenge yourself to a “non-spending” day and bring your followers along for the experience.

National Dandelion Day

National Library Workers Day

Read a Road Map Day

April 6

California Poppy Day

National Tartan Day

National Walking Day – This is me telling you to get outside, get some fresh air, and get inspired!

New Beer’s Eve

Plan Your Epitaph Day – A little morbid if you ask me, but hey! How do you want people to remember you?

Sorry Charlie Day

Teflon Day

April 7

Caramel Popcorn Day

International Beaver Day

National Beer Day

National Burrito Day

No Housework Day- Don’t have to tell me twice! Share what else you’ll be doing other than that pile of dirty laundry.

World Health Day

April 8

All is Ours Day

Draw a Picture of a Bird Day

Zoo Lover’s Day

April 9

Name Yourself Day- Do you have a pen name that has an interesting story behind it? Use this day as an excuse to tell your readers something personal about yourself.

Winston Churchill Day

April 10

Golfer’s Day

National Farm Animals Day

National Siblings Day

Safety Pin Day

April 11

Barbershop Quartet Day

Eight Track Tape Day

National Pet Day

National Submarine Day

April 12

Big Wind Day

Grilled Cheese Sandwich Day- This day is just screaming for a wacky recipe. What do you put in your grilled cheese to take it from a boring classic to a standout sandwich?

International Be Kind to Lawyers Day – The second Tuesday in April

National Licorice Day

International Day of Human Space Flight / Russian Cosmonaut Day

Walk on Your Wild Side Day

April 13

International Plant Appreciation Day

National Bookmobile Day – The second Wednesday in April

National Peach Cobbler Day

Scrabble Day

April 14 

Ex-Spouse Day

International Moment of Laughter Day

Look up at the Sky Day

National Dolphin Day

National Pecan Day

Reach as High as You Can Day

April 15

Rubber Eraser Day

Take a Wild Guess Day

That Sucks Day

Titanic Remembrance Day

World Art Day

April 16

Husband Appreciation Day- Give your readers a peek into your personal life, and share some appreciation for your husband.

Mushroom Day

National Bean Counter Day

National Eggs Benedict Day

National Librarian Day

Record Store Day

Save the Elephant Day

World Circus Day

April 17

Bat Appreciation Day

Blah, Blah, Blah Day

Easter Sunday

Herbalist Day

International Haiku Poetry Day

National Cheeseball Day

April 18

Dyngus Day

International Juggler’s Day – I’m going to say this also applies to multi-tasking. What are you currently juggling?

National Stress Awareness Day

Newspaper Columnists Day

Patriot’s Day

Pet Owners Independence Day

April 19

National Garlic Day

National Hanging Out Day

April 20

Chinese Language Day

Look-Alike Day- Perhaps share your celebrity look-a-like, or get your readers to answer a poll on who they think you look most like.

Volunteer Recognition Day

April 21

Kindergarten Day

National High Five Day third Thursday

April 22

Earth Day (U.S.)

Girl Scout Leader Day

National Jelly Bean Day

April 23

Lover’s Day

National English Muffin Day

National Zucchini Bread Day.

Take a Chance Day

World Laboratory Day

April 24 

Pig in a Blanket Day

April 25

East Meets West Day

National DNA Day

World Penguin Day

April 26

Hug an Australian Day

National Pretzel Day

Richter Scale Day

April 27

Administrative Professionals Day

Babe Ruth Day

Morse Code Day

National Prime Rib Day

Tell a Story Day

April 28

International Astronomy Day

Great Poetry Reading Day

Kiss Your Mate Day

National Teach Children to Save Day

Take Your Daughter to Work

April 29

Arbor Day

Greenery Day

International Dance Day

National Shrimp Scampi Day

National Zipper Day

April 30

Hairstyle Appreciation Day

Poem in Your Pocket Day- Post a cheeky selfie of yourself and the poem you’ll be carrying around with you for the day. Explain how and why you chose that particular poem.

International Jazz Day

National Honesty Day

National Raisin Day

National Mahjong Day

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.

Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these April observances should really help.

We do our best to ensure all dates are accurate and current, but due to the nature of this content, some dates may vary slightly depending on the source. If an April observance or holiday resonates with you, we encourage you to do a quick Google search to verify the date.

Resources and Free Downloads

Monthly Book Marketing Planner 

Reader Profile Brainstorm

Infographic: Reader Centric April Observances to Bolster Your Author Branding

Book Marketing Strategies to Improve Your Website Performance

Check out Jane Friedman’s site, she’s an excellent resource


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