It’s time to run through our April observances and unique author brand enhancements and content ideas for your monthly book marketing plan!
Without a regular connection to readers, you’re just another book on the shelf.
Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of really refining your author brand!
Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.
How to Use My Content Ideas
Below are holidays and just plain wacky and fun April observances for 2022.
I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.
Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.
These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.
Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!
Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.
Giving yourself a bar to reach is the first step to upping your author branding game.
Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!
And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.
Getting Started with April Observances
Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.
Global Astronomy Month
International Guitar Month
Keep America Beautiful Month
Lawn and Garden Month
National Card and Letter Writing Month
National Frog Month
National Humor Month
National Kite Month
National Pecan Month
National Poetry Month
National Welding Month
Records and Information Management Month
Sexual Assault Awareness Month
Stress Awareness Month
April Observances by the Week
Week 1
Library Week
Read a Road Map Week
Week 2
Garden Week
Week 3
Organize Your Files Week
Medical Labs Week
Week 4
Administrative Assistants Week
National Karaoke Week
April Observances by the Day
April 1
April Fool’s Day
International Fun at Work Day
International Tatting Day
National Walk to Work Day
April 2
Children’s Book Day- What is your favorite children’s book and why? Or perhaps you are a children’s book author; this is an easy marketing day for you!
National Peanut Butter and Jelly Day
Reconciliation Day
April 3
Don’t Go to Work Unless it’s Fun Day
Find a Rainbow Day- It doesn’t have to be a rainbow in the sky! Take an artsy photo of your bookshelf arranged by color and encourage your followers to do the same.
Tweed Day
World Party Day
April 4
Hug a Newsman Day
Walk Around Things Day
School Librarian Day
Tell a Lie Day
World Rat Day
April 5
Deep Dish Pizza Day
Go for Broke Day- What would your day look like if you couldn’t spend a dime? Challenge yourself to a “non-spending” day and bring your followers along for the experience.
National Dandelion Day
National Library Workers Day
Read a Road Map Day
April 6
California Poppy Day
National Tartan Day
National Walking Day – This is me telling you to get outside, get some fresh air, and get inspired!
New Beer’s Eve
Plan Your Epitaph Day – A little morbid if you ask me, but hey! How do you want people to remember you?
Sorry Charlie Day
Teflon Day
April 7
Caramel Popcorn Day
International Beaver Day
National Beer Day
National Burrito Day
No Housework Day- Don’t have to tell me twice! Share what else you’ll be doing other than that pile of dirty laundry.
World Health Day
April 8
All is Ours Day
Draw a Picture of a Bird Day
Zoo Lover’s Day
April 9
Name Yourself Day- Do you have a pen name that has an interesting story behind it? Use this day as an excuse to tell your readers something personal about yourself.
Winston Churchill Day
April 10
Golfer’s Day
National Farm Animals Day
National Siblings Day
Safety Pin Day
April 11
Barbershop Quartet Day
Eight Track Tape Day
National Pet Day
National Submarine Day
April 12
Big Wind Day
Grilled Cheese Sandwich Day- This day is just screaming for a wacky recipe. What do you put in your grilled cheese to take it from a boring classic to a standout sandwich?
International Be Kind to Lawyers Day – The second Tuesday in April
National Licorice Day
International Day of Human Space Flight / Russian Cosmonaut Day
Walk on Your Wild Side Day
April 13
International Plant Appreciation Day
National Bookmobile Day – The second Wednesday in April
National Peach Cobbler Day
Scrabble Day
April 14
Ex-Spouse Day
International Moment of Laughter Day
Look up at the Sky Day
National Dolphin Day
National Pecan Day
Reach as High as You Can Day
April 15
Rubber Eraser Day
Take a Wild Guess Day
That Sucks Day
Titanic Remembrance Day
World Art Day
April 16
Husband Appreciation Day- Give your readers a peek into your personal life, and share some appreciation for your husband.
Mushroom Day
National Bean Counter Day
National Eggs Benedict Day
National Librarian Day
Record Store Day
Save the Elephant Day
World Circus Day
April 17
Bat Appreciation Day
Blah, Blah, Blah Day
Easter Sunday
Herbalist Day
International Haiku Poetry Day
National Cheeseball Day
April 18
Dyngus Day
International Juggler’s Day – I’m going to say this also applies to multi-tasking. What are you currently juggling?
National Stress Awareness Day
Newspaper Columnists Day
Patriot’s Day
Pet Owners Independence Day
April 19
National Garlic Day
National Hanging Out Day
April 20
Chinese Language Day
Look-Alike Day- Perhaps share your celebrity look-a-like, or get your readers to answer a poll on who they think you look most like.
Volunteer Recognition Day
April 21
Kindergarten Day
National High Five Day third Thursday
April 22
Earth Day (U.S.)
Girl Scout Leader Day
National Jelly Bean Day
April 23
Lover’s Day
National English Muffin Day
National Zucchini Bread Day.
Take a Chance Day
World Laboratory Day
April 24
Pig in a Blanket Day
April 25
East Meets West Day
National DNA Day
World Penguin Day
April 26
Hug an Australian Day
National Pretzel Day
Richter Scale Day
April 27
Administrative Professionals Day
Babe Ruth Day
Morse Code Day
National Prime Rib Day
Tell a Story Day
April 28
International Astronomy Day
Great Poetry Reading Day
Kiss Your Mate Day
National Teach Children to Save Day
Take Your Daughter to Work
April 29
Arbor Day
Greenery Day
International Dance Day
National Shrimp Scampi Day
National Zipper Day
April 30
Hairstyle Appreciation Day
Poem in Your Pocket Day- Post a cheeky selfie of yourself and the poem you’ll be carrying around with you for the day. Explain how and why you chose that particular poem.
International Jazz Day
National Honesty Day
National Raisin Day
National Mahjong Day
The Takeaway
Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.
Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these April observances should really help.
We do our best to ensure all dates are accurate and current, but due to the nature of this content, some dates may vary slightly depending on the source. If an April observance or holiday resonates with you, we encourage you to do a quick Google search to verify the date.
Resources and Free Downloads
Monthly Book Marketing Planner
Infographic: Reader Centric April Observances to Bolster Your Author Branding
Book Marketing Strategies to Improve Your Website Performance
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