Reading Time: 6 minutes Prefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For years, Amazon optimization followed a fairly predictable formula....
Reading Time: 6 minutesMany authors treat their Amazon page like a static listing. They upload the book, add a description, choose categories, and assume the work is finished. But Amazon does not function like a digital bookshelf. It behaves more like a hybrid between...
Reading Time: 9 minutesIf you want to sell more books, the answer usually isn’t to do more marketing. It’s to do smarter, more strategic marketing. One of the biggest mistakes I see authors make is throwing themselves at every possible tactic at once. And let’s...
Reading Time: 5 minutesMost authors have heard of Amazon Author Central. Far fewer understand what it actually does. And that gap matters more than people realize. Because Author Central isn’t just a profile. It’s one of the few places where you can directly control...
Reading Time: 5 minutesIf your book marketing feels like pushing a boulder uphill, there’s a good chance the problem isn’t “more traffic.” It’s what happens after the click. On Amazon, your retail page is the sale, and A+ Content is one of the few areas where you can...
Reading Time: 3 minutesMany authors treat Amazon ads like a slot machine. Pull the lever. Watch the dashboard. Panic when numbers don’t pop. That mindset burns budgets and hides the real levers that move sales. Amazon ads are not instant-close machines. They are...
