How to Market Your Book with 13 Pre-Order Strategies
Working pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve never done a pre-order...
7 Best Book Marketing Strategies to Secure Reviews on Amazon
Getting reviews has always been one of the best book marketing strategies for authors. Because book reviews matter! Most importantly they factor into whether shoppers click buy, but they also matter to the Amazon machine, each review improves your relevancy score,...
Amazon Reviews Deleted: Why Reviews Get Pulled (Plus How to Fix It)
If you’ve been reading my blog for a while you know that I write a lot about Amazon – the beta testing we catch, the changes once they’re made, all the things. But one Amazon topic that comes up again and again, that continues to perplex authors, is...
How to Make the New Author Pages on Amazon Work for You
Author pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates (which I really loved), and...
Riding the Wave: How the Tsunami of Books Reshapes Book Publicity
In my 23 years in business, book publicity has changed a lot – but in recent years it’s really seen a shift both in what we do to get our books out there, and how we execute book marketing campaigns. First, the bad news: there are approximately 3 million books...
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