Buyers vs. Readers And Why They May Be Different People

by | Jun 20, 2024 | Podcast for Authors

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Are you marketing to the wrong audience?

As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they’re not always the individuals buying or recommending (or gifting) your book.

Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you’re reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.

Buy Penny’s new book, The Amazon Author Formula now!


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Resources and Free Downloads

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How self-published authors are earning more in today’s market.

Check out our roundup of short and powerful podcast episodes!

Work more sales into your summer book marketing plan.

Learn how to sell more books by leveraging reviews.

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