by Penny Sansevieri | Sep 24, 2024 | Bestseller Essentials
Reading Time: 7 minutesThe idea of creating a book marketing plan can often seem daunting, and I get it. We write and publish our books and want them to be successful. But success doesn’t happen automatically, though I know there are a lot of authors who believe it...
by Penny Sansevieri | May 14, 2024 | Bestseller Essentials
Reading Time: 7 minutesFor most authors, book marketing on Amazon is a moving target. You think you have it set and then you realize, you really don’t. Or maybe you aren’t sure if what you’re doing is right. I mean it feels right, but you still...
by Penny Sansevieri | Mar 19, 2024 | Bestseller Essentials
Reading Time: 8 minutesPeople often ask me: what are the best book marketing strategies? In other words: What sells the most books? The short answer is: No one thing sells books. It’s always a cumulative set of strategies that gets and keeps your book in front...
by Penny Sansevieri | Mar 5, 2024 | Bestseller Essentials
Reading Time: 6 minutesIt’s not easy getting noticed these days, especially if you’re writing fiction. And I get it, as an author myself I know how competitive the landscape is. You want to stand out, you want your book to get noticed, but moreover – you want to start...
by Penny Sansevieri | Feb 13, 2024 | Bestseller Essentials
Reading Time: 4 minutesCapturing the attention of potential readers is a crucial step in the journey toward book sales and can be a full-time job. Among the arsenal of tools available to authors, the book blurb is a crucial part of this tool kit and, sadly, often...
by Penny Sansevieri | May 23, 2023 | Bestseller Essentials
Reading Time: < 1 minuteAuthor marketing can turn into a second job if you’re not working strategically! It can also seem like an uphill battle if you’re spinning your wheels and not seeing a return on your efforts. Why? Well, sometimes it’s just...