by Penny Sansevieri | May 8, 2025 | Bestseller Essentials, Podcast for Authors
Reading Time: 3 minutesIn the world of book marketing, authors are often dazzled by the allure of bestseller campaigns, major media coverage, and influencer partnerships. These high-visibility strategies have their place, but they are built on something far less...
by Penny Sansevieri | Apr 3, 2025 | Bestseller Essentials, Podcast for Authors
Reading Time: 2 minutesPricing your book isn’t just a numbers game—it’s a strategic move that can make or break your success, especially when you’re aiming for bestseller status. In this episode, we’re busting the biggest book pricing myths, like whether your eBook...
by Penny Sansevieri | Mar 18, 2025 | Bestseller Essentials
Reading Time: 3 minutesWhen self-publishing a book, pricing is one of the most critical decisions an author makes. Set the price too high, and you risk scaring off potential readers. Set it too low, and you may attract the wrong audience, struggle with profitability,...
by Penny Sansevieri | Sep 24, 2024 | Bestseller Essentials
Reading Time: 7 minutesThe idea of creating a book marketing plan can often seem daunting, and I get it. We write and publish our books and want them to be successful. But success doesn’t happen automatically, though I know there are a lot of authors who believe it...
by Penny Sansevieri | May 14, 2024 | Bestseller Essentials
Reading Time: 7 minutesFor most authors, book marketing on Amazon is a moving target. You think you have it set and then you realize, you really don’t. Or maybe you aren’t sure if what you’re doing is right. I mean it feels right, but you still...
by Penny Sansevieri | Mar 19, 2024 | Bestseller Essentials
Reading Time: 8 minutesPeople often ask me: what are the best book marketing strategies? In other words: What sells the most books? The short answer is: No one thing sells books. It’s always a cumulative set of strategies that gets and keeps your book in front...