Reading Time: 5 minutesNew authors often evaluate every marketing effort with one question: How many books did this sell? It’s understandable. Sales are ultimately important, and when you’re investing time or money in book marketing, you want evidence...
Reading Time: 5 minutesMany authors don’t start thinking about holiday book sales until November. By then, they’re planning social media posts, sending newsletters, and looking for last-minute promotional opportunities. It feels logical. After all, people...
Reading Time: 5 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . When authors think about book marketing, they often picture national media,...
Reading Time: 6 minutesMany authors don’t struggle because they didn’t market their book. They struggle because they hired the wrong help—or tried to piece together a marketing plan that never had a real chance of working. If you’re researching book marketing...
Reading Time: 5 minutesMost authors eventually run into the same problem. There are only so many ways to say “buy my book” before it starts to feel repetitive. Not just to your audience, but to you. That’s usually the point where marketing either slows down or starts...
Reading Time: 4 minutesWhen a book underperforms, most authors reach for the same solution: more marketing. More ads. More posts. More outreach. The hard truth is simpler—and far more liberating. Marketing only amplifies what’s already there. If your book’s...
