April Observances to Inspire Your Book Promotion & Social Content

by | Apr 1, 2019 | Book Marketing Basics, Monthly Observances & Content Ideas, Social Media for Authors

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Welcome to our list of April observances and content ideas for your monthly author marketing plan!

I hope Q1 has already kicked off strong for you and you’re committed to making this year one of your most successful yet – because we can help you do that.

If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section.

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms, is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun April Observances in 2019.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle. I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.

And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing something for each of the holidays listed, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step.

Monthly Observances for April 2019:

  • National Humor Month
  • International Guitar Month
  • Keep America Beautiful Month
  • Lawn and Garden Month
  • National Kite Month
  • National Poetry Month
  • National Pecan Month
  • National Welding Month
  • Records and Information Management Month
  • Stress Awareness Month
  • Sexual Assault Awareness Month

Weekly Celebrations:

  • Week 1 Library Week
  • Week 1 Read a Road Map Week.
  • Week 2 Garden Week
  • Week 3 Organize Your Files Week
  • Week 3 Medical Labs Week
  • Week 4 Administrative Assistants Week
  • Week 4 National Karaoke Week

Obviously Library Week is something we all need to be supporting, so please post as much as you can supporting your local library, and libraries in general. And use this as inspiration to get in touch with your local library if you aren’t already and try to get involved in an event this year!

If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!

Getting Started With April Observances & Content Ideas

1 International Fun at Work Day – What do you love about your job? Your author job and your other job, as it applies. This is also a great time to call attention to any other work you do outside of writing.

2 Children’s Book Day – So many ways to promote this, do a recommendation list, name your favorite book from childhood, if you have kiddos share their favorites.

3 World Party Day – What would be your ideal way to celebrate this holiday? Let your personality shine through!

4 School Librarian Day – If you have kids have them create something special to take into school, or if you’ve written a children’s book let this inspire you to try and do a reading at your local schools, get in touch with the district and see how you can make it happen.

5 National Walk to Work Day

6 Plan Your Epitaph Day – This is just too fun, and a little dark, but mostly fun. Share your and of course pry it out of others.

7 National Beer Day

7 No Housework Day

7 World Health Day – Inspire others by sharing what you’re committed to doing differently this year in the name of health!

8 Draw a Picture of a Bird Day

9 Name Yourself Day – Another fun assignment for both you and fans, what would your name be if you could change it to anything in the world? Or with a different spin, share the inspiration behind your characters’ names.

Time to Get Creative with Your Author Marketing

10 National Siblings Day – Give your sibling a shoutout and share an embarrassing childhood picture if you have one handy!

11 Eight Track Tape Day – Do you remember the first one you bought? Share your favorite song too.

12 Grilled Cheese Sandwich Day

13 International Plant Appreciation Day

14 International Moment of Laughter Day – Share the last time you really laughed, and why. Or tell a great joke. Laughter really is the best medicine, spread some joy.

15 World Art Day – Do you have a favorite artist? Make social media beautiful!

16 National Librarian Day – Head over to your local library with a token of appreciation or just a ‘thank you’ and again, use this as a opportunity to get more involved.

20 Husband Appreciation Day – Sometimes our strongest supporters are in the background, if this is your husband, show him some love and let your fans know.

April Has Almost Wrapped

22 Earth Day

23 Lover’s Day – All you romance authors out there better show up for this one! Get creative, showcase your favorite couple, tease a couple from an upcoming release, have fun with it!

23 Take a Chance Day – Put it out there for the world to keep you accountable, what risks are you going to take this year?

24 Administrative Professionals Day

25 Take Your Daughter to Work – If you participate in this share your experience!

26 Arbor Day

27 Tell a Story Day – Well this almost seems too easy, but a fabulous time to share a short story you’ve been working on, or do something really fun like make your first few chapters available for a free download if people sign up for your mailing list. Remember, these ideas should also spark ways to create additional promotions and opportunities that play off each other.

28 Great Poetry Reading Day

30 National Honesty Day – If you could be totally honest for one day…what would you share?

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these April observances should really help.

Have plans for a fun take on any of these ideas? Share below in the comments!


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