Indie Author Content Ideas for Your December Book Marketing

by | Nov 29, 2017 | Book Marketing Basics, Monthly Observances & Content Ideas

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Welcome to December’s content ideas for your indie author book marketing!

Yes, many of us just want to tuck away in our jammies with a mug of eggnog and rum but book marketing never ends!

And remember, it’s crucial you stay in front of your fans and potential buyers, and I know that can be exhausting, so I’m trying to help you out by giving you monthly content ideas based around fun, unofficial and official holidays.

These can be content ideas for your indie author blog, for your social media, or even content you’re trying to pitch other bloggers or sites you write for.

Use this helpful list to jam out that content you need so you still have time to simply stare out the window at the snow falling.

How to Use the Content

Below are holidays and just plain wacky and fun days for December 2017.

We’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post – so it’s like getting double the ideas!

Getting Started

12/01 Eat a Red Apple Day

12/03 National Roof Over Your Head Day – This is a day to give thanks for the things we most often take for granted, like having a roof over our heads.

12/04 Santa’s List Day

12/05 Repeal Day – Prohibition ended and it’s hot toddy season, share your favorite winter boozy concoction.

12/06 St. Nicholas Day – He’s the reason for stockings, and wouldn’t your book make a great stocking stuffer? See what I did there?

12/07 Letter Writing Day

Just Keep Writing

12/09 Christmas Card Day  – If you’re behind, now is the time!

12/09 International Children’s Day

12/12 National Ding-a-Ling Day – Just watch out for craziness…

12/13 Ice Cream Day

12/14 Roast Chestnuts Day – As if you weren’t already in the mood?

12/16 Chocolate Covered Anything Day

The Final Stretch

12/18 Bake Cookies Day – Now is the perfect time of year to share your favorite recipe.

12/19 Look for an Evergreen Day – Share your Christmas tree traditions.

12/20 Go Caroling Day

12/21 Humbug Day – Need to vent? Now is the time. But watch out, it’s also Look on the Bright Side Day!

12/21 Look on the Bright Side Day

12/23 Roots Day – Celebrate where you came from, it’s such a perfect time of year to focus on family and your personal history, share that with fans.

12/24 Egg Nog Day

12/27 Make Cut Out Snowflakes Day – This is when we’re desperate to hold onto our holiday bubbles!

12/28 Playing Card Day

12/30 Bacon Day – For all the bacon lovers out there, unite!

The Takeaway

Being an indie author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your book marketing plan is a great way to take your success seriously, without taking yourself too seriously!

So I hope some of these content ideas are helpful. Of course I encourage you to make them your own, and I can tell you from experience that with consistency you’ll start to see better engagement on your social media and on your blog.



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