Infographic: Reader Centric April Observances to Bolster Your Author Branding

by | Mar 3, 2022 | Monthly Observances & Content Ideas, Social Media for Authors

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I thought I would give you a head start on some April Observances that feature reader and book-centric themes to support your author branding and content ideas!

Just like my full-length monthly observances posts, use these holidays as inspiration for your newsletter, blog, or social media posts.

As always, your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also, remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to engage easily.

You can do polls, giveaways, fan art contests, or anything else! This is an opportunity to get creative. Just remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need additional support on translating these ideas into actual content and posts, consider signing up for email coaching with me, and we’ll get personal! I’ll link the sign-up down below.

And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post. Planning ahead is essential to your success!

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan.

I hope this reminder is a good head start for April! Let me know down in the comments how you plan to use these holidays for your content and author branding.

And definitely keep an eye out for my full-length April Observances post that will go live in a couple weeks!

Resources and Free Downloads

Monthly Book Marketing Planner

Let’s Talk About You! Sign Up for Coaching

Check Out Our Podcast for more Author Branding Tips

Unique Author Branding and Content Ideas Using March Observances

How to Turn Readers into Superfans: Book Marketing Podcast Episode

Check out the IBPA for publishing industry news


  1. Patlamish

    April is also Armenian Genocide Memorial Month. The leading title premiering for this season is THE HORRORS OF ADANA about the Armenian Massacres in the Ottoman Empire, 1909 — omitted from Turkish historiography. A must-read to understand how atrocities occur. Published by Stanford University Press.

  2. john wilder

    I would like to hear more about your podcasts


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