Unique Author Branding and Content Ideas Using February Observances

by | Feb 1, 2022 | Monthly Observances & Content Ideas, Social Media for Authors

Reading Time: ( Word Count: )

It’s time to run through our February observances and unique author brand enhancements and content ideas for your monthly book marketing plan!

Without a regular connection to readers, you’re just another book on the shelf.

Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

This is part of really refining your author brand!

Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun February observances for 2022.

I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.

Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.

These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.

Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.

Giving yourself a bar to reach is the first step to upping your author branding game.

Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!

And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.

Getting Started with February Observances

Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.

  • Love your Library Month
  • American Heart Month
  • Black History Month
  • Canned Food Month
  • Creative Romance Month
  • Great American Pie Month
  • National Bird Feeding Month
  • National Cherry Month
  • National Children’s Dental Health Month
  • National Grapefruit Month
  • National Weddings Month
  • Spunky Old Broads Month

February Observances by the Week

Week 1- National Storytelling week in England and Children’s Author’s and Illustrators Week

Week 3- International Flirting Week

February Observances by the Day

February 1

Chinese New Years – date varies

National Freedom Day

No Politics Day

Spunky Old Broads Day

Take Your Child to the Library Day

February 2


Ground Hog Day

February 3

Feed the Birds Day

The Day the Music Died – Buddy Holly, Richie Valens, and the Big Bopper died in a plane crash in 1959. Share one of your favorite songs by these beloved artists.

February 4

Bubble Gum Day – first Friday of the month

Create a Vacuum Day

Stuffed Mushroom Day

Thank a Mailman Day

Winter Olympics begin, Opening Ceremony

February 5

Eat Ice Cream for Breakfast Day

National Shower with a Friend Day

National Weatherman’s Day

World Read Aloud Day- Post a video of you reading a section of your book! This is a great opportunity for people to hear your voice and connect with the person behind the words.

February 6 

International Frozen Yogurt Day

Lame Duck Day

National Chopsticks Day

February 7 

Send a Card to a Friend Day

Wave All you Fingers at Your Neighbor Day

February 8

Boy Scout Day

Kite Flying Day

John Grisham’s Birthday

February 9

National Pizza Day- If you have a unique pizza recipe or a restaurant you swear by, make sure to share it with your followers!

Toothache Day

February 10

Umbrella Day

February 11

Don’t Cry over Spilled Milk Day- I’m sure we’ve all heard this clique at some point in our lives, but the sentiment is still important. Sharing your failures and how you learned from them is just as important as celebrating your wins on social media. People relate to honesty and crave to see it in your posts.

Make a Friend Day- Another great opportunity to encourage your followers to share your account or newsletter sign-up and “make more friends!” Your fans should feel like a community of your friends and you should always welcome newcomers whenever possible.

National Inventors Day

White T-Shirt Day

February 12

Abraham Lincoln’s Birthday

National Lost Penny Day

Plum Pudding Day

Judy Blume’s Birthday

February 13

Get a Different Name Day

National Wingman Day

Superbowl Sunday

February 14

Clean out Your Computer Day

Ferris Wheel Day

National Organ Donor Day

Library Lover’s Day- Shout out your local library! This is also a great opportunity to create a partnership with a library if you haven’t already and make sure copies of your books are available to readers.

Valentine’s Day- Just another great excuse to share the love!

February 15

National Gum Drop Day

Singles Awareness Day

Susan B Anthony Day

February 16

Do a Grouch a Favor Day

Reading Rainbow Day (LeVar Burton’s Birthday)

February 17

Random Acts of Kindness Day

February 18

National Battery Day

National Drink Wine Day

February 19

National Chocolate Mint Day

February 20

Cherry Pie Day

Hoodie Hoo Day

Love Your Pet Day- This should be easy!

Winter Olympics end, Closing Ceremony

February 21

Card Reading Day

President’s Day – third Monday of month

February 22

George Washington’s Birthday

Be Humble Day

International World Thinking Day

National Margarita Day

Walking the Dog Day

February 23

International Dog Biscuit Appreciation Day

Tennis Day

February 24

National Tortilla Chip Day

World Bartender Day

February 25

Pistol Patent Day

February 26

Carnival Day

Carpe Diem Day

National Pistachio Day – it’s a nutty day!

Open That Bottle Night

Tell a Fairy Tale Day

February 27

Polar Bear Day

No Brainer Day

February 28

Floral Design Day

National Chili Day

Public Sleeping Day

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.

Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these February observances should really help.

Resources and Free Downloads

Monthly Book Marketing Planner

Blog Outreach Tracker

Master Amazon & Sell More Books

Check Out Our Podcast

Check out the IBPA for publishing industry news

How To Reverse Engineer Your Author Marketing Success: Book Marketing Podcast Episode

How to Sell More Books Using The Global Reading Habits of 2021

1 Comment

  1. Ana

    I am truly grateful for this info. I’m preparing my BP for the entrance on this vast market called “writing books” and all assertive and real down-to-earth info is essential!

    Too much to learn so I succed. And people do need my sparkle; many of us – the people of the pen – have been contributing to the hope and betterment of the world. And that is the precise “place” where I want to be. And where I belong.

    Thank you so much for lighting the way with your precious information.


Submit a Comment

Your email address will not be published. Required fields are marked *