June Observances to Inspire Your Book Promotion & Social Content

by | May 22, 2019 | Book Marketing Basics, Monthly Observances & Content Ideas, Social Media for Authors

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Welcome to our list of June observances and content ideas for your monthly author marketing plan!

I hope 2019 has already kicked off strong for you and you’re committed to making this year one of your most successful yet – because we can help you do that.

If you haven’t downloaded our Monthly Book Marketing Planner yet, you can grab that at the bottom of this piece in our resources section.

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun June Observances in 2019.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle. I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.

And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear. Commit to writing something for each of the holidays listed, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step.

Monthly Observances for June 2019:

  • Aquarium Month
  • Audiobook Appreciation Month
  • Candy Month
  • Dairy Month
  • Gay Pride Month
  • LGBT Book Month
  • National Accordion Awareness Month
  • National Adopt a Cat Month
  • National Fresh Fruit and Vegetables Month
  • Rose Month

Weekly Events:

  • Fishing Week, Week 1
  • National Gardening, Week 1
  • Email Week, Week 2
  • Lightning Safety Week – Last full week of the month

It’s audiobook appreciation month. If you’re able to discount your audiobook, do it and run promos all over. If you can’t do a discount, consider doing a bonus – for example if someone forwards you the receipt for buying your audiobook you’ll send them a special bonus, maybe it’s a sneak peek of your next book!

Do polls, giveaways, art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!

Getting Started with Content Ideas

1 Dare Day – Take some dares or dole them out, have fun with this.

1 National Trails Day

4 Hug Your Cat Day – Great excuse to post pictures, animals are always great for engagement.

4 National Cheese Day – Post your favorite and take a poll, include a recipe in your newsletter.

5 World Environment Day – What are you doing to make a difference? Ask others to share theirs, spread positivity.

Time to Get Creative with Your Author Marketing

6 D-Day, WWII

7 National Doughnut Day

8 Best Friends Day – This is a really great time to get personal and call out one of your people.

8 Name Your Poison Day – Time to get personal, have fun with this!

10 Ball Point Pen Day – Are you old fashioned? Do you still write with a pen? Share your go-to.

12 Red Rose Day

14 Flag Day

14 Monkey Around Day

15 National Nature Photography Day – Share some photography if you have it and ask others to populate your account with gorgeous photos!

16 Father’s Day – Perfect time for a dedication to dad.

17 Eat Your Vegetables Day

18 International Panic Day – What are you panicking about? Vent, share, encourage others to look for support and get out of their heads.

18 National Splurge Day – What would you splurge on??

19 Juneteenth

19 National Kissing Day – This is great for romance authors especially, do some fun, shameless character profiles.

June Has Almost Wrapped

21 International Yoga Day – Are you a fan? Share your favorite poses!

21 National Selfie Day – Come on now, you know what to do!

21 Summer Solstice – Share how you celebrate, send your favorite summer recipes.

21 Take Your Dog to Work Day – Again, animals are great for engagement, post a picture of your dog at the office!

26 Forgiveness Day – Who do you want to forgive and why?

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these June observances should really help.

Have plans for a fun take on any of these ideas? Share below in the comments!

If you’re on Twitter please share this fun piece with your author network by clicking below! 


Monthly Book Marketing Planner

Personalized Coaching

How to Create Video Content for Social Media

Irresistible Bonus and Giveaway Ideas for Authors


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