January Observances To Inspire Your Author Marketing

by | Dec 12, 2018 | Monthly Observances & Content Ideas, Social Media for Authors

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Welcome to our list of January observances and content ideas for your monthly author marketing plan! Can you believe 2019 is almost here?

Let’s plan to kick it off with a bang, and a renewed dedication to planning ahead for your book promotion efforts.

And if you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here!

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms, is a great way to enhance your visibility and improve SEO in a very simple way.

Remember, content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun January Observances in 2019.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas! (If you don’t have a newsletter, here’s why you want one!)

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle. I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily. Here are some of my top tips for marketing a book on social media in 2019.

Monthly Observances for January 2019:

  • National Bath Safety Month
  • National Blood Donor Month
  • National Braille Literacy Month
  • National Hobby Month
  • Hot Tea Month
  • National Oatmeal Month
  • National Soup Month

Week-long Celebrations for January 2019:

2nd Week Letter Writing Week

Getting Started With Content Ideas

1 New Year’s Day – How do you celebrate? Share traditions with your followers.

4 National Spaghetti Day – Do you have a favorite sauce recipe? Recipes get great engagement on social so take these opportunities when you get them.

4 Trivia Day – Can you pull together some fun trivia questions from your book and quiz fans? Think of a prize you can give away as well!

5 National Bird Day

6 Cuddle Up Day

8 Bubble Bath Day – This is a great day for our romance writers, consider putting together a list of “personal spa day” recommendations that also include a copy of your latest release.

Time to Get Creative with Your Author Marketing

8 Male Watcher’s Day – Time to go hoot and holler at hot guys on the street! Who would have thought we need a day for this?

9 National Take the Stairs Day – Start the new year off right, keep up this healthy habit.

10 Bittersweet Chocolate Day

10 Peculiar People Day – Perhaps you can highlight a character in an upcoming release? Think of it as a teaser.

11 Step in a Puddle and Splash Your Friend’s Day

12 Feast of Fabulous Wild Men Day – Here’s a great opportunity to flood your stream with pictures of hot guys. Twist my arm…

13 Make Your Dream Come True Day – I’d love to see you all post something motivational about what you’ve achieved with your writing and authorship.

14 Dress Up Your Pet Day – Okay, bring on the photos.

16 Appreciate a Dragon Day – Fantasy authors and fans unite for this one, get creative!

Just Keep Writing Social Media Content

18 Thesaurus Day – This is a fun one for authors, share some of your favorite words that are less common.

18 Winnie the Pooh Day  – The Birthday of Winnie’s author A.A. Milne

19 National Popcorn Day – Share your favorite way to indulge in one of America’s favorite snacks.

20 National Cheese Lover Day – I feel like this should be every day, but making it official is fine. This is a great opportunity to share a little more insight into your personal life and what makes you tick…through cheese!

20 Penguin Awareness Day

21 Martin Luther King Jr. Birthday

21 National Hugging Day

23 National Pie Day – More food days, I love them because they speak to everyone, and they don’t require too much effort to dig into, no pun intended.

23 National Handwriting Day

January Has Almost Wrapped

24 Compliment Day – Share a much-deserved compliment with someone who really has earned a shout out.

25 Opposite Day

26 Spouse’s Day – Some authors don’t like to get this personal, but if you and your significant other are comfortable with it, give your partner in crime some credit for dealing with your crazy author ways!

28 Data Privacy Day – So this isn’t as fun, but it might be a good time to remind fans and followers to update their passwords and stay safe online.

28 Fun at Work Day – Share what you appreciate about your job, or what inspired you to start writing.

29 National Puzzle Day

30 National Inane Answering Message Day – Have you gotten a crazy voice mail lately? Please share, give everyone a good laugh.

31 Inspire Your Heart with Art Day – Are you a closet or not so closet artist? Share some of your work with your fans and followers. If you’re not the artist, share some love for your favorite or favorites. Inspire others to beautify social media for a day!

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these January observances should really help.

Want to share these monthly observances with your own network? Check out these pre-made tweets!

Click to Tweet: Rules for 2019: Be real. Be witty. Be engaging. Connect with your readers – these January observances from @bookgal will help! #bookmarketing #amwriting https://wp.me/p6TMt8-6RR

Click to Tweet: Make 2019 stand up and take notice as you sell more books with these fun content marketing ideas via @bookgal #bookmarketing #authortips https://wp.me/p6TMt8-6RR

Click to Tweet: Be wacky and fun or get real and personal – @bookgal shares these January content ideas to help you really connect in 2019. #bookmarketing #contentmarketing https://wp.me/p6TMt8-6RR

Have plans for a fun take on any of these ideas? Share below in the comments!


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