Book Marketing Tips & Author Branding Advice
Listener Request: Navigating the Amazon Book Review Minefield
This is another listener request and we're talking about trigger words that could potentially result in a hard-earned Amazon book review being pulled from your retail page. Or many reviews! We chat about the fine line between what reviewers should say to maintain...
The #1 Strategy to Get More Amazon Book Reviews
Have you ever wondered why some titles seem to effortlessly rack up Amazon book reviews while others struggle to even get noticed? This week we're unveiling a secret strategy that savvy authors have been using to bolster their review numbers. We chat about the art of...
Amazon Ads for Books: Success Tips and Troubleshooting
We’re all clamoring for more exposure for our books. The market can be rough and getting more visibility on Amazon is, for most authors, an ongoing challenge. Enter: Amazon ads for books. And if you’re like most authors who have already dipped their toes into ads, you...
Navigating the Literary Agent Landscape
This week we're talking about literary agents. Who they are, what they do, and whether you really need one. We'll explore the ins and outs of literary representation, breaking down the roles and responsibilities of literary agents, and shedding light on the services...
The Virtual Voice Revolution: Redefining Audiobooks with AI
Join us in this week's episode as we dive deep into the latest innovation from Amazon: the Virtual Voice. Imagine a world where authors can effortlessly transform their written words into captivating audiobooks using artificial intelligence. It's a game-changer for...
Self-Publishing a Book: Taking Advantage of Awards and Contests
Book awards and contests can be a great way to give your author brand a boost if you're self-publishing a book. If you’ve never considered participating in a book award or contest, I hope this podcast recap will intrigue you enough to consider it. It’s a great book...
Navigating the Climb: Pitfalls for Authors Eyeing the Summit
In this episode, we take a peek behind the curtain and dive into the sometimes harsh realities of the book publishing world, shedding light on the obstacles that can slow an author's rise to the top – and sharing insights on how to avoid them. While we love authors...
Media for Authors: How to Get Your Book the Attention it Deserves
Add New Post In this episode, Penny and Amy decode the intricate world of generating media for authors to help you understand what outlets are looking for and whether or not you’re right for big media. We kick off by addressing a common misconception – that success...
Riding the Wave: How the Tsunami of Books Reshapes Book Publicity
In my 23 years in business, book publicity has changed a lot – but in recent years it’s really seen a shift both in what we do to get our books out there, and how we execute book marketing campaigns. First, the bad news: there are approximately 3 million books...
Memoir vs. Self-Help: Choosing the Right Genre for Your Book
Join us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. While storytelling and imparting wisdom often go hand in hand, understanding the nuances between these genres is...
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