Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

by | Feb 22, 2024 | Podcast for Authors

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We’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding. 

Why? Because knowing what’s being sold to you using different publishing jargon can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you’re looking to hire a team, or you’re trying to develop a self-promotion plan, this episode is essential. 


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