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Book Marketing Tips & Author Branding Advice

More Changes to Amazon Book Reviews

More Changes to Amazon Book Reviews

Yes, we said more changes to Amazon book reviews. The company is on a roll lately with the changes that are impacting authors and in this episode we unpack some recent changes to book reviews and everything you need to know to navigate the updates and ensure you're...

How to Promote Your Author Brand with a Press Release

How to Promote Your Author Brand with a Press Release

In the past, book marketing and publicity firms often favored doing a press release to promote an author's brand or their latest release. Mainly because they're so often used by other industries and news outlets to promote newsworthy stories or announcements. And due...

More Changes to Amazon Book Reviews

The New Category Changes on Amazon

Amazon has done it again! They dropped some category changes that have sent the industry into a tailspin! Amy and Penny will unpack all the things related to category changes on Amazon category changes and how they will impact your book going forward. Of course, Penny...

How to Market a Book for a More Successful Launch

How to Market a Book for a More Successful Launch

When it comes to figuring out how to market a book leading up a launch – there are a lot of different philosophies out there (and some conflicting advice). Just know that not every approach may work for your unique author platform, because not all reader markets are...

Quiz: Test your Author and Book Marketing Knowledge

Quiz: Test your Author and Book Marketing Knowledge

Author and book marketing can feel like a roller coaster, sometimes you're nailing it, and other times you're staring at your computer trying to figure out something interesting to say to your fans, or trying to come up with a new way to reach readers. We get it! Our...

Creative Ideas for Booking More Author Events

Creative Ideas for Booking More Author Events

Author events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling bookstores and event...

More Changes to Amazon Book Reviews

Using Book Awards and Contests to Maximize Your Exposure

We love book contests, in fact, Penny has judged a few of them, including Writer's Digest and IBPA's Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you'd want to enter your book, and how to find the...

The Latest Changes to Amazon Book Categories

The Latest Changes to Amazon Book Categories

Many of you have already heard about the changes to Amazon book categories, but here’s a quick recap and my tips for navigating the changes and what's to come! On Amazon, Kindle eBooks have long been the wild-wild-west, with few limitations to the optimization...

Book Marketing Tips & Author Success Podcast

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