It feels great to check marketing chores off your to-do list, but how do you know if what you’re doing is really worth your time? Are you really growing your brand in a way that will lead to sales?

Focused and strategic marketing isn’t actually that hard. GASP! How can we say that? Because the education and research needed for strategic marketing is front-loaded. You set yourself up correctly, and every marketing effort after that is significantly more effective!

But too often authors start marketing before they fully understand the bigger picture of why they’re doing what they’re doing.

Our goal for this episode is to have a candid chat about the differences between marketing with the goal of simply “doing marketing” and marketing in ways that connect with readers and actually help you build a successful brand.

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!