by Penny Sansevieri | Mar 17, 2022 | Podcast for Authors
Reading Time: 2 minutes In this book marketing podcast episode, An Easy Way to Spend More Time Writing, we talk about the secret to spending more time focused on your publishing schedule without your marketing and brand suffering — which is hiring a virtual...
by Penny Sansevieri | Feb 15, 2022 | Book Marketing Basics
Reading Time: 5 minutesIn as many years as I’ve been in the industry, one thing I know for sure: book marketing services vary widely, and not all of them offer the same strategies, promises, or plans. And this matters for a variety of reasons. First off, finding a...
by Penny Sansevieri | Oct 7, 2021 | Podcast for Authors
Reading Time: 4 minutesBefore we delve into today’s blog post about how to sell more books direct to consumers, we want you to know about an exciting announcement! It’s finally here – Book to Bestseller: The Savvy Author’s Guide to Book Promotion, Smart...
by Penny Sansevieri | Sep 23, 2021 | Getting More Media Coverage, Podcast for Authors
Reading Time: 3 minutesBook marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist. But that means something can be done to spike book sales on...
by Penny Sansevieri | Sep 9, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 3 minutesSelf publishing a book is really an exciting, frustrating, and emotional time, and it’s easy to lose focus along the way – believe me, I know – because I have Book to Bestseller releasing this fall and it’s been a...