How to Sell More Copies of Your How-to or Self-Help Title
Reading Time: < 1 minuteIt’s not easy trying to compete as a how-to or self-help author, and Penny knows this first hand. Not just from the 18 books she’s written and released, but also because she and her team have worked with hundreds of books in this...
Getting Permission to Use Reviews, Blurbs and Likenesses
Reading Time: 2 minutesPermissions aren’t fun or sexy – but they’re necessary. Any time you’re using someone else’s words, praise, input or inspiration there are right and wrong ways to go about it. Our goal for this episode is to share...
How to Make the Most Out of Every Marketing Dollar
Reading Time: < 1 minuteWe know it’s tempting to want to do all the right things to get your book out there. But in reality, it’s more important to do the right things, at the right time! Our goal for this episode is to help you avoid getting caught up...
The Best Marketing Plans Don’t Waste Any Money
Reading Time: 2 minutesWithout question, the best marketing plans for authors focus on the right things at the right time. Maybe that sounds obvious? But we talk to a lot of authors that find themselves in a tailspin of not know what to do, so they buy everything they...
Get More From Your Book Promotions and Marketing Efforts
Reading Time: 2 minutesComing up with clever book promotions and marketing ideas feels like a full time job on most days. And I appreciate that so many authors are getting savvy to the fact that that’s the reality, and I’ve been consulting with a lot of...
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