The Best Marketing Plans Don’t Waste Any Money

by | Jan 26, 2023 | Podcast for Authors

Reading Time: ( Word Count: )

Reading Time: 2 minutes
Without question, the best marketing plans for authors focus on the right things at the right time.
Maybe that sounds obvious?
But we talk to a lot of authors that find themselves in a tailspin of not know what to do, so they buy everything they can afford.
Or they assume they have to do everything at once, and they blow all their marketing money before the book is even out.
Both of those scenarios are problematic for obvious reasons.
And it’s really quite simple if you take a step back and prioritize.
When we outline marketing plans for authors we take certain factors into consideration, like:
  • What the author is bringing to the table (do they have a platform yet)
  • What the author’s future plans are
  • How motivated are they to self-promote
  • What the reader expectations are for the genre.
Zeroing in on all of these elements helps us determine how an author should focus their time (and investment), both in what strategies they need, and on what timeline.

So please check out this episode, we think it’s a fantastic way to kick off 2023 and promote the “work smarter not harder” vibe!

Hopefully you’re intrigued enough to listen to the whole episode on marketing plans for authors, and we look forward to your feedback on the show!

Full-length episodes from our book promotion podcast go live every other Thursday. You can stream episodes from our website, or wherever you listen to podcasts.

Plus, you’ll want to follow us on your preferred podcast platform in order to catch our helpful (and often comical) minisodes that go live every other Friday.

The minisodes are a grab bag of topics that include industry rants, publishing predictions and breaking news, basic (yet critical) business advice for authors, and more!

Do you have suggestions for future episodes?

We would love to hear from you in the comments section!

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Marketing plans for authors almost always include pitching influencers and media, learn more here!

Be sure to sign up for our newsletter on the right hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much needed levity!

1 Comment

  1. Alice W.

    I want to sell more books, but my willingness to do any self promotion is 0% and not increasing at all.


Submit a Comment

Your email address will not be published. Required fields are marked *