Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding
Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding. Why? Because knowing what’s being sold to you using different publishing...
Cracking the Code: Here’s Why Your Amazon Ads Stopped Working
Reading Time: < 1 minuteHave your Amazon Ads stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. We break down the complexities of Amazon advertising, and how oftentimes the elements that need...
Crafting the Perfect Book Title and Subtitle Combo
Reading Time: < 1 minuteBeyond the cover, your book title is its first impression. Dive into the discussion on why the right book title and a captivating subtitle can be the key to converting more shoppers to buyers. – Discover what makes a book title...
Screenplay Scams Exposed: Important Warning for Authors
Reading Time: < 1 minuteWhether you’re a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics,...
Understanding How and Why Readers Buy Certain Books
Reading Time: < 1 minuteYour book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their...
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