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Buyers vs. Readers And Why They May Be Different People

Buyers vs. Readers And Why They May Be Different People

by Penny Sansevieri | Jun 20, 2024 | Podcast for Authors

Reading Time: < 1 minuteAre you marketing to the wrong audience? As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they’re not always the individuals buying or recommending (or gifting)...
Buyers vs. Readers And Why They May Be Different People

Getting Book Endorsements: Everything You Need to Know

by Penny Sansevieri | Jun 13, 2024 | Podcast for Authors

Reading Time: < 1 minuteIn this episode we’re talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you’re a seasoned author or a newbie, you’re going to want our tips and advice!...
Buyers vs. Readers And Why They May Be Different People

Mastering Nonfiction Book Descriptions: A Guide to Turning Browsers into Buyers

by Penny Sansevieri | Jun 6, 2024 | Podcast for Authors

Reading Time: < 1 minuteIn this week’s episode, we’re unpacking the crucial role of Nonfiction Amazon retail pages. Join us for an in-depth exploration of the pitfalls and common mistakes that can hinder your success in the competitive world of online...
Buyers vs. Readers And Why They May Be Different People

Behind the Curtain: Unveiling the Secrets of Success in Book Publishing

by Penny Sansevieri | May 30, 2024 | Podcast for Authors

Reading Time: 2 minutesIn this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised,...
Buyers vs. Readers And Why They May Be Different People

Cracking the Code: Reaching the Unreachable Target Reader

by Penny Sansevieri | May 23, 2024 | Podcast for Authors

Reading Time: < 1 minuteIn this week’s episode, we chat about connecting with the elusive target reader who seems to dwell beyond the realms of mainstream social media platforms. Even though the digital age is dominating how a lot of us consume content, not...
Buyers vs. Readers And Why They May Be Different People

Book Sales: Why and How Self-Published Authors Are Taking the Lead

by Penny Sansevieri | May 16, 2024 | Podcast for Authors

Reading Time: < 1 minuteNot everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author. But is achieving significant sales still a possibility? The...
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