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Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

by Penny Sansevieri | Feb 22, 2024 | Podcast for Authors

Reading Time: < 1 minuteWe’re chatting about the often misunderstood publishing jargon. Specifically, the differences between publicity, marketing, advertising, and branding.  Why? Because knowing what’s being sold to you using different publishing...
Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

Cracking the Code: Here’s Why Your Amazon Ads Stopped Working

by Penny Sansevieri | Feb 15, 2024 | Podcast for Authors

Reading Time: 2 minutesOne of the most common frustrations authors have with Amazon Ads is that they suddenly stop producing results. Clicks slow down, sales disappear, and it’s tempting to assume the advertising itself has failed. Sometimes that’s true....
Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

Crafting the Perfect Book Title and Subtitle Combo

by Penny Sansevieri | Feb 8, 2024 | Podcast for Authors

Reading Time: < 1 minuteBeyond the cover, your book title is its first impression. Dive into the discussion on why the right book title and a captivating subtitle can be the key to converting more shoppers to buyers.  – Discover what makes a book title...
Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

Screenplay Scams Exposed: Important Warning for Authors

by Penny Sansevieri | Feb 8, 2024 | Podcast for Authors

Reading Time: < 1 minuteWhether you’re a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics,...
Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

Understanding How and Why Readers Buy Certain Books

by Penny Sansevieri | Feb 1, 2024 | Podcast for Authors

Reading Time: < 1 minuteYour book is priced well and the cover is great – so why isn’t it flying off the shelves? In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their...
Decoding Publishing Jargon: Publicity, Marketing, Advertising, and Branding

The Secrets to Pricing Your Book for Success

by Penny Sansevieri | Jan 25, 2024 | Podcast for Authors

Reading Time: < 1 minuteWelcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey. Pricing is your silent powerhouse. Is a discounted price a boon or...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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