Stop Trying to Skip the Line: How Book Marketing Fundamentals Drive Sales
Reading Time: 3 minutesIn the world of book marketing, authors are often dazzled by the allure of bestseller campaigns, major media coverage, and influencer partnerships. These high-visibility strategies have their place, but they are built on something far less...
Avoid These Common Book Title Mistakes That Can Tank Your Sales
Reading Time: 3 minutesThe power of a book title cannot be overstated in the publishing world. As Penny Sansevieri and Amy Cornell discussed in a recent podcast episode, a book’s title is both a promise to readers and a strategic marketing tool. It can make or break...
How do Amazon ads work for books?
Reading Time: 2 minutesHow do Amazon ads work for books—and why does it sometimes feel like the system is working against you? If you’ve ever found yourself battling bizarre ad rejections or scratching your head over Amazon’s approval process, you’re not alone. In...
What is Kindle Unlimited for Authors?
Reading Time: 2 minutesWhat is Kindle Unlimited for authors, and is it the right move for your publishing strategy? With so many writers buzzing about Amazon’s exclusive subscription platform, it’s easy to feel like you have to enroll to stay competitive. But Kindle...
Should I Start My Own Publishing Company? Myth vs. Reality
Reading Time: 2 minutesShould I start my own publishing company? It’s a question more and more authors are asking as they navigate today’s complex publishing landscape. The idea of creating your own imprint has gained popularity in author communities—promising more...
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