Buyers vs. Readers And Why They May Be Different People
Reading Time: < 1 minuteAre you marketing to the wrong audience? As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they’re not always the individuals buying or recommending (or gifting)...
Getting Book Endorsements: Everything You Need to Know
Reading Time: < 1 minuteIn this episode we’re talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you’re a seasoned author or a newbie, you’re going to want our tips and advice!...
Mastering Nonfiction Book Descriptions: A Guide to Turning Browsers into Buyers
Reading Time: < 1 minuteIn this week’s episode, we’re unpacking the crucial role of Nonfiction Amazon retail pages. Join us for an in-depth exploration of the pitfalls and common mistakes that can hinder your success in the competitive world of online...
Behind the Curtain: Unveiling the Secrets of Success in Book Publishing
Reading Time: 2 minutesIn this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised,...
Cracking the Code: Reaching the Unreachable Target Reader
Reading Time: < 1 minuteIn this week’s episode, we chat about connecting with the elusive target reader who seems to dwell beyond the realms of mainstream social media platforms. Even though the digital age is dominating how a lot of us consume content, not...
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