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Amazon Metadata for Books: The Hidden Risk Authors Can’t Ignore

Amazon Metadata for Books: The Hidden Risk Authors Can’t Ignore

by Penny Sansevieri | Sep 11, 2025 | Podcast for Authors

Reading Time: 3 minutesA Shocking Account Ban That Rocked the Indie Community In a shocking revelation that has sent ripples throughout the indie author community, Penny and Amy discussed a disturbing incident where an author lost their entire catalog of 30 nonfiction...
How to Get More Media Coverage: Why Real Authority Matters

How to Get More Media Coverage: Why Real Authority Matters

by Penny Sansevieri | Sep 4, 2025 | Podcast for Authors

Reading Time: 3 minutesPublishing a book is a tremendous accomplishment, but in today’s competitive market, it’s no longer enough to automatically position you as an expert. Media outlets and readers alike expect more. If your goal is to secure interviews, features,...
Amazon Ads Gone Wrong: The Genre Mismatch Problem Costing Authors

Amazon Ads Gone Wrong: The Genre Mismatch Problem Costing Authors

by Penny Sansevieri | Aug 28, 2025 | Podcast for Authors

Reading Time: 3 minutesWhy Genre Alignment Matters in Amazon Ads As authors, we’re often so close to our books that we lose perspective on how they fit into the marketplace. This fundamental disconnect leads to one of the most expensive mistakes in book...
Holiday Book Marketing: Why Summer Prep Matters for Authors

Holiday Book Marketing: Why Summer Prep Matters for Authors

by Penny Sansevieri | Aug 21, 2025 | Podcast for Authors

Reading Time: 3 minutesThe holiday season represents a massive opportunity for authors to boost their book sales, but the secret to holiday marketing success lies in preparation. Waiting until November or December to start your holiday marketing campaign is simply too...
Children’s Book Marketing: Reaching Parents During Summer Break

Children’s Book Marketing: Reaching Parents During Summer Break

by Penny Sansevieri | Aug 14, 2025 | Podcast for Authors

Reading Time: 2 minutesSummer Challenges and Opportunities for Authors As summer vacation kicks into full gear, parents everywhere face the same challenge: keeping their children engaged, entertained, and preferably, not glued to screens all day. This presents a...
Summer Book Marketing: How to Capture Seasonal Readers

Summer Book Marketing: How to Capture Seasonal Readers

by Penny Sansevieri | Aug 7, 2025 | Podcast for Authors

Reading Time: 3 minutesSummer is here, and readers everywhere are looking for their next great beach read. But what exactly makes a book a summer read, and how can authors position their work to capture this lucrative seasonal market? In our recent podcast episode, we...
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