Book Marketing Tips & Author Branding Advice

Holiday Book Marketing: Why Summer Prep Matters for Authors
The holiday season represents a massive opportunity for authors to boost their book sales, but the secret to holiday marketing success lies in preparation. Waiting until November or December to start your holiday marketing campaign is simply too late. By then, media...

Children’s Book Marketing: Reaching Parents During Summer Break
Summer Challenges and Opportunities for Authors As summer vacation kicks into full gear, parents everywhere face the same challenge: keeping their children engaged, entertained, and preferably, not glued to screens all day. This presents a golden opportunity for...

Early Reader Groups and Superfans: How to Build a Loyal Author Following
Superfans vs. Street Teams—What Sets Them Apart Every author dreams of having a loyal following, but not all readers play the same role. Superfans are your core audience—those who buy every book, share your posts, and advocate for you naturally. They provide constant,...

Summer Book Marketing: How to Capture Seasonal Readers
Summer is here, and readers everywhere are looking for their next great beach read. But what exactly makes a book a summer read, and how can authors position their work to capture this lucrative seasonal market? In our recent podcast episode, we unpacked strategies...

Why Brand Marketing Matters More Than You Think
Brand marketing and book marketing are two distinct yet deeply interconnected strategies that every author should understand. As we’ve seen through countless conversations with writers, one of the most common questions is: “My book isn’t out for months—what should I...

Getting More Book Reviews: Why Your Reaction Could Make or Break Your Author Career
When Review Responses Shape Your Reputation How authors respond to book reviews speaks volumes about their potential for success in the publishing industry. One memorable case involves an author who incorrectly believed that Penny and Amy’s company posted a three-star...

The Pay-to-Play Dilemma: Paying for book reviews & coverage
As the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book reviews, influencer...

Unlocking ChatGPT’s Creative Power for Authors
As authors navigate the ever-evolving landscape of book marketing and productivity tools, artificial intelligence has emerged as a powerful ally. In our recent podcast episode, we explored the countless ways that ChatGPT for authors can revolutionize the writing...

Marketing a Self-Published Novel: A Comprehensive Guide to Building a Powerful Author Platform
Writing the book is just the beginning. For authors who want their work to truly resonate, marketing a self-published novel is an essential step. It’s not about gimmicks or hype, but about intentional, strategic moves that help authors connect with readers, grow their...

Why Unrealistic Expectations Can Sabotage Your Author Career
Are you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing success is essential...
WHY YOUR AUTHOR EDUCATION MATTERS
As the longest-lasting book marketing agency in publishing, we will honestly tell you that your author education carries more weight than you realize.
Why? Because you are your brand, and you are the foundation for your success.
And working with a book marketing company like AME helps build off that foundation. Whether you’re searching for expert author marketing services or guidance from top book marketing experts, we’re here to help you show up for yourself!
Dig through our blog to stay on top of all things Amazon, Goodreads, BookBub, designing special promotions, planning for a successful first book release (or your 20th), tips for publishing with the right format, price, and cover, and advice for hiring the right book marketing consultant. You’ll also find strategies from professional book marketers, insights into leveraging book advertisers, and practical tips for navigating the ever-changing publishing landscape.
And subscribe to our author podcast to stay on top of what’s going on in the industry. Learn how to avoid common author mistakes, take your brand to the next level with local promotions, create a strong website, generate more newsletter conversions, and uncover the secrets to better engagement on social media. We’ll also share the honest truth about what it takes to impress influencers and the media, straight from our team of book marketing experts.
We offer tailored marketing services for authors because we want to see you succeed, both on your own and with our help.
If you’re still not convinced, check out our client reviews page! You’ll see honest feedback about what it takes to compete, how much they’ve learned along the way, and why partnering with a book marketing agency like ours can make all the difference.
Whether you’re a debut author or a seasoned veteran, there’s always more to learn. And with our proven track record as one of the most trusted book marketers in the industry, we’re confident we’re the book marketing company you need in your corner.