September Observances to Inspire Your Author Marketing

by | Aug 28, 2018 | Monthly Observances & Content Ideas

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Welcome to our list of September observances and content ideas for your monthly author marketing plan!

Please read this NOW, because there are some really fantastic promotions that can be planned around a number of September observances.

And if you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that here!

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create timely, interesting content with your own unique twist.

Here’s a list of causes and interests associated with the month of September:

  • Banned Books Week September 23-29
  • Library Card Sign Up Month
  • Be Kind to Writers and Editors Month
  • Baby Safety Month
  • Chicken Month
  • Better Breakfast Month
  • Classical Music Month
  • Fall Hat Month
  • Hispanic Heritage Month
  • Honey Month
  • International Square Dancing Month
  • Little League Month
  • National Blueberry Popsicle Month
  • National Courtesy Month
  • National Piano Month
  • Self Improvement Month

If any of the above are near and dear to your heart be sure to show your support!

Of interesting note, Be Kind to Writers and Editors month was apparently established in 1984 by Lone Star Publishing of San Antonio, Texas. Be Kind to Editors and Writers Month honors those individuals that make the world a more interesting place. So cheers to you!

But when it comes to content, consider using this as an opportunity to ask your fans and followers to do some nice favors for you, like post a review if they haven’t, follow you on your other social media accounts or on Amazon, perhaps rate your book on Goodreads…there are lots of ways writers need supporting that go beyond simply buying copies, and now is the time to shamelessly remind people!

Remember, content ideas don’t always have to stem from your genre or topic. When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun September Observances in 2018.

We’ve also included a few content ideas and angles to help spark your creativity!

Another special note, there are a lot of really fantastic food-centric holidays this month so that’s extra fun, and a great time to solicit recipes, restaurant recommendations, and foodie travel ideas from fans.

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle!

Getting Started With Content Ideas

1 Emma M. Nutt Day, the first woman telephone operator – According to Emma, she was “very thankful that my first name was not Imma.” Funny gal, right? She became the first woman telephone operator on September 1, 1878.

2 International Bacon Day – Why? Because it’s bacon.

3 Labor Day – Take time to wish your fans and followers a safe and happy holiday!

4 Newspaper Carrier Day

5 Be Late for Something Day – This is fun, name the one thing you never feel guilty being late for.

5 Cheese Pizza Day – Sometimes a basic cheese pizza is really all you need…

Time to Get Creative with Your Author Marketing

6 Read a Book Day – You’ll have to act quick, but come up with a fun promotion! Need ideas? Check out my holiday marketing book for promotional ideas that go well beyond November and December!

8 International Literacy Day – This should be something all authors celebrate, definitely plan a blog post or meaningful social post around this topic.

9 Grandparent’s Day – Share old family photos!

10 Swap Ideas Day – This is a great reminder to network with other authors in your genre, send some shout outs and collaborate.

12 National Chocolate Milkshake Day

13 Positive Thinking Day – Pump yourself and others up with some inspiring words.

14 National Cream-Filled Donut Day

Keep Writing Social Media Content

16 National Play Doh Day – Any children’s book authors should have some fun with this, like asking fans to share their tiny human’s dough creations.

16 National Women’s Friendship Day – Give a shoutout to your closest sisters from another mister.

16 Wife Appreciation Day – Amen. Time to earns some points with your better half!

17 Constitution Day – Today commemorates the formation and signing of the U.S. Constitution by thirty-nine brave men on September 17, 1787, recognizing all who are born in the U.S.
or by naturalization, have become citizens.

18 National Cheeseburger Day

19 International Talk Like A Pirate Day – Or tell a pirate-inspired joke?

20 National Pepperoni Pizza Day

21 World Gratitude Day – Share what you’re grateful for and encourage your fans to do the same.

22 Business Women’s Day – Yes! If you’re a female author making a living with your craft give yourself a pat on the back and share some words of wisdom with your tribe.

22 Elephant Appreciation Day

23 Autumn Equinox – Fall begins, who’s ready for spice and sweaters and gorgeous colors?

23 The start of Banned Books Week!

Just a Few More September Observances

25 National Comic Book Day

28 Ask a Stupid Question Day – A fun and humorous inspiration for a Facebook Live event with fans!

28 National Good Neighbor Day – This is a fantastic event to share with your followers to encourage participation and sharing of good deeds.

29 Confucius Day – “You cannot open a book without learning something.” Find your favorite Confucius quote and share it.

30 National Mud Pack Day – If you’re as exhausted as I am from this writing schedule today is the day to indulge in a facial and take care of your skin. Love that!

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And, these September observances should help.

Have plans for a fun take on any of these ideas? Share below in the comments!



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