by Penny Sansevieri | Aug 12, 2025 | Book Marketing Basics
Reading Time: 3 minutesSuperfans vs. Street Teams—What Sets Them Apart Every author dreams of having a loyal following, but not all readers play the same role. Superfans are your core audience—those who buy every book, share your posts, and advocate for you naturally....
by Penny Sansevieri | Jul 29, 2025 | Book Marketing Basics
Reading Time: 3 minutesWhen Review Responses Shape Your Reputation How authors respond to book reviews speaks volumes about their potential for success in the publishing industry. One memorable case involves an author who incorrectly believed that Penny and Amy’s...
by Penny Sansevieri | Jul 15, 2025 | Book Marketing Basics
Reading Time: 3 minutesWriting the book is just the beginning. For authors who want their work to truly resonate, marketing a self-published novel is an essential step. It’s not about gimmicks or hype, but about intentional, strategic moves that help authors connect...
by Penny Sansevieri | Jul 1, 2025 | Book Marketing Basics
Reading Time: 3 minutesThe road to publishing success is rarely a straight line—it’s usually paved with a few missteps, facepalms, and hard-earned lessons. While it’s tempting to focus solely on polished success stories, the real gold lies in reflecting on the...
by Penny Sansevieri | Jun 17, 2025 | Book Marketing Basics
Reading Time: 3 minutesMany authors spend countless hours writing and refining their books, only to hit a frustrating wall when it’s time to market them. If this sounds familiar, you’re not alone. The missing piece might be simpler—and far more powerful—than you...
by Penny Sansevieri | May 29, 2025 | Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesLooking to breathe new life into your older book titles? You’re not alone. Many authors find themselves with backlist titles that didn’t get the attention they deserved or have simply aged out of relevance. Today, we’re diving...