by Penny Sansevieri | Jul 25, 2023 | Book Marketing Basics
Reading Time: 7 minutesBook marketing services and book publicity are not a magic elixir, though I wish they were! If I had one superpower it would probably be flying, or you know, helping authors sell more books. But book sales is not magic, despite what a lot of...
by Penny Sansevieri | Jun 20, 2023 | Book Marketing Basics
Reading Time: 5 minutesAuthor events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling...
by Penny Sansevieri | Apr 10, 2023 | Book Marketing Basics
Reading Time: 4 minutesWriting a book is an enormous accomplishment and can be one of the most rewarding experiences in a person’s life. However, it is also a fact that getting your book in the hands of readers is one of the most challenging tasks that you’ll ever...
by Penny Sansevieri | Feb 20, 2023 | Book Marketing Basics
Reading Time: 4 minutesI’m always surprised when I talk to authors who aren’t focused on getting Goodreads reviews or using the site to build their brand. And I get it, we often get so focused on the latest new thing (like Tiktok), we forget some of the best places...
by Penny Sansevieri | Feb 2, 2023 | Book Marketing Basics
Reading Time: 2 minutesOn a recent minisode of our podcast for authors we covered permissions. We know, permissions aren’t fun or sexy – but they’re necessary, so stick with us. Any time you’re using someone else’s words, praise, input or...
by Penny Sansevieri | Dec 8, 2022 | Book Marketing Basics, Podcast for Authors
Reading Time: 2 minutesIn this episode we looked at easy, fun, and super effective ways to get more readers and sell more books. Readers love having a connection with authors and this show will inspire some easy-to-implement ideas you can start adding to your monthly...