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Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)

Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)

by Amy Cornell | Jul 2, 2026 | Book Marketing Basics, Podcast for Authors

Reading Time: 5 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For many authors, launch day carries an enormous amount of emotional weight....
How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

by Penny Sansevieri | Jun 23, 2026 | Book Marketing Basics

Reading Time: 13 minutesHiring a book marketing company can feel like a big decision because it is one. You are not just spending money. You are trusting someone with your book, your reputation, your time, and often a project you have worked on for years. And if you...
Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make

Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make

by Amy Cornell | Jun 18, 2026 | Book Marketing Basics, Podcast for Authors

Reading Time: 5 minutesIf you’ve ever opened social media after checking your latest book sales and wondered what you’re doing wrong, you’re not alone. Every day, authors see posts celebrating six-figure launches, screenshots of thousands of books...
Author Scams: How to Spot Fake Book Marketing Offers

Author Scams: How to Spot Fake Book Marketing Offers

by Amy Cornell | Jun 4, 2026 | Book Marketing Basics, Podcast for Authors

Reading Time: 6 minutesAuthor scams have gotten sharper, faster, and much harder to recognize. The old red flags still exist, but they’re no longer enough. Bad spelling, vague claims, and clunky spam used to make fraudulent outreach easier to dismiss. Now, with...
How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

by Penny Sansevieri | May 26, 2026 | Book Marketing Basics

Reading Time: 6 minutesUpdated for 2026 Pricing your book feels like it should be simple. You pick a number. Upload the book. Hit publish. But unfortunately pricing is one of the places where authors can accidentally create friction before readers even click “Buy...
How Successful Authors Market Books: 14 Strategies That Actually Work

How Successful Authors Market Books: 14 Strategies That Actually Work

by Penny Sansevieri | Apr 28, 2026 | Book Marketing Basics, Getting More Book Reviews

Reading Time: 7 minutesMost authors think they need more book marketing ideas. But in reality, they don’t. What they (ok you) actually need is a better understanding of how successful authors approach book marketing in the first place. Because the difference isn’t...
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