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Why Big Book Marketing Numbers Don’t Always Lead to Book Sales

Why Big Book Marketing Numbers Don’t Always Lead to Book Sales

by Amy Cornell | Oct 1, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesWhy Big Book Marketing Numbers Don’t Always Lead to Book Sales Big numbers are seductive in book marketing. Twenty thousand views. Tens of thousands of followers. A massive email list. Thousands of media contacts. Hundreds of thousands of...
How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)

How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)

by Amy Cornell | Aug 27, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 6 minutes Prefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For years, Amazon optimization followed a fairly predictable formula....
Selling Books Direct to Readers: Is It Worth It for Authors?

Selling Books Direct to Readers: Is It Worth It for Authors?

by Amy Cornell | Aug 20, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 6 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For years, Amazon has been the center of the self-publishing universe. It...
How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)

Should Authors Start a Paid Newsletter?

by Amy Cornell | Aug 13, 2026 | Author Branding, Podcast for Authors

Reading Time: 6 minutesNot long ago, the idea of charging readers for an email newsletter felt like something reserved for journalists, financial analysts, and niche industry experts. Today, it’s becoming an increasingly common conversation among authors, thanks...
Book Marketing Strategy: Why Building Assets Beats Staying Busy

Book Marketing Strategy: Why Building Assets Beats Staying Busy

by Amy Cornell | Aug 6, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 6 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . If you’ve ever looked at your calendar halfway through the summer and...
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Recent Posts

  • Why Big Book Marketing Numbers Don’t Always Lead to Book Sales
  • We Looked at Thousands of Author Campaigns: What Actually Sold Books
  • How to Get Bookstore Events: Stop Pitching a Book Signing
  • What’s In, What’s Out: The Book Marketing Edition
  • 10 Signs Your Book Marketing Isn’t Working

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