by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | Oct 8, 2024 | Book Marketing Basics
Reading Time: 4 minutesWalking into a library is like stepping into a treasure trove of stories. Shelves packed with books—some big-name bestsellers, others hidden gems—all waiting to be discovered. But here’s the thing: you don’t need to be a household name to get...
by Penny Sansevieri | Apr 16, 2024 | Book Marketing Basics
Reading Time: 4 minutesBook awards and contests can be a great way to give your author brand a boost if you’re self-publishing a book. If you’ve never considered participating in a book award or contest, I hope this podcast recap will intrigue you enough to...
by Penny Sansevieri | Dec 5, 2023 | Book Marketing Basics
Reading Time: 4 minutesEmbarking on the journey of a book launch requires not just a plan but a strategic timeline to ensure each step unfolds seamlessly. And while it seems easier to download a sample book marketing plan template, I actually discourage authors from...
by Penny Sansevieri | Oct 24, 2023 | Book Marketing Basics
Reading Time: 4 minutesA book launch event is a fun component of any book marketing strategy, and whether you’re an author of fiction or non-fiction, planning out your event with some strategic book promotion ideas will be worth your time! But to make your book...
by Penny Sansevieri | Oct 17, 2023 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesWorking pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve...