Reading Time: 9 minutesIf you’ve ever felt like you’re “doing all the things” but it feels like nothing is working, you’re not alone. Many authors piece together tactics they’ve maybe heard about on social media, from other writers, or in Facebook groups—without a...
Reading Time: 7 minutesMarketing a book is never about luck or flashy campaigns. Instead it’s about strategy, timing, and understanding what truly moves readers to click the buy button. Over the past 25 years, my team and I have analyzed thousands of campaigns across...
Reading Time: 5 minutesMany authors overlook one of the most powerful tools in their marketing arsenal: book awards. These accolades aren’t reserved for household names or traditionally published authors—they’re increasingly open, inclusive, and attainable for...
Reading Time: 5 minutesEmbarking on the journey of promoting your book can be exhilarating—but also overwhelming. One of the biggest decisions authors face is whether to hire a publicist for authors to help navigate the complex and ever-changing world of book...
Reading Time: 6 minutes Amazon’s A10 algorithm update has generated no shortage of confusion and anxiety among authors, with plenty of speculation circulating in publishing groups and social media forums. But the reality is far less mysterious than the rumors suggest....
Reading Time: 5 minutesAmazon’s latest update linking Goodreads activity with Amazon shopping turns the Goodreads “Want-to-Read” shelf into a high-intent sales trigger. For authors and publishers, that means you can finally treat shelf-adds as more than a passive...
