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Best Book Marketing Campaigns: 12 Proven Examples That Still Work Today

Best Book Marketing Campaigns: 12 Proven Examples That Still Work Today

by Penny Sansevieri | Dec 9, 2025 | Book Marketing Basics

Reading Time: 7 minutesMarketing a book is never about luck or flashy campaigns. Instead it’s about strategy, timing, and understanding what truly moves readers to click the buy button. Over the past 25 years, my team and I have analyzed thousands of campaigns across...
Book Awards for Authors: Why They Matter and How to Win

Book Awards for Authors: Why They Matter and How to Win

by Penny Sansevieri | Nov 25, 2025 | Book Marketing Basics

Reading Time: 5 minutesMany authors overlook one of the most powerful tools in their marketing arsenal: book awards. These accolades aren’t reserved for household names or traditionally published authors—they’re increasingly open, inclusive, and attainable for...
8 Powerful Reasons to Hire a Book Publicist

8 Powerful Reasons to Hire a Book Publicist

by Penny Sansevieri | Nov 25, 2025 | Book Marketing Basics

Reading Time: 5 minutesEmbarking on the journey of promoting your book can be exhilarating—but also overwhelming. One of the biggest decisions authors face is whether to hire a publicist for authors to help navigate the complex and ever-changing world of book...
10 Proven Strategies to Own the Amazon Algorithm

10 Proven Strategies to Own the Amazon Algorithm

by Penny Sansevieri | Oct 7, 2025 | Book Marketing Basics

Reading Time: 6 minutes Amazon’s A10 algorithm update has generated no shortage of confusion and anxiety among authors, with plenty of speculation circulating in publishing groups and social media forums. But the reality is far less mysterious than the rumors suggest....
Goodreads Evolution: Amazon’s Game-Changing Integration

Goodreads Evolution: Amazon’s Game-Changing Integration

by Penny Sansevieri | Sep 25, 2025 | Book Marketing Basics, Podcast for Authors

Reading Time: 5 minutesAmazon’s latest update linking Goodreads activity with Amazon shopping turns the Goodreads “Want-to-Read” shelf into a high-intent sales trigger. For authors and publishers, that means you can finally treat shelf-adds as more than a passive...
Media Coverage for Authors: Why It Matters and How to Earn It

Media Coverage for Authors: Why It Matters and How to Earn It

by Penny Sansevieri | Sep 23, 2025 | Book Marketing Basics

Reading Time: 6 minutesFor authors today, writing a book is only the beginning. The real challenge comes in making sure your voice is heard in a noisy, crowded market. One of the most effective ways to amplify your reach and establish credibility is through media...
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Recent Articles

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Recent Posts

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

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