by Penny Sansevieri | Nov 25, 2025 | Book Marketing Basics
Reading Time: 5 minutesEmbarking on the journey of promoting your book can be exhilarating—but also overwhelming. One of the biggest decisions authors face is whether to hire a publicist for authors to help navigate the complex and ever-changing world of book...
by Penny Sansevieri | Oct 7, 2025 | Book Marketing Basics
Reading Time: 6 minutes Amazon’s A10 algorithm update has generated no shortage of confusion and anxiety among authors, with plenty of speculation circulating in publishing groups and social media forums. But the reality is far less mysterious than the rumors suggest....
by Penny Sansevieri | Sep 25, 2025 | Book Marketing Basics, Podcast for Authors
Reading Time: 5 minutesAmazon’s latest update linking Goodreads activity with Amazon shopping turns the Goodreads “Want-to-Read” shelf into a high-intent sales trigger. For authors and publishers, that means you can finally treat shelf-adds as more than a passive...
by Penny Sansevieri | Sep 23, 2025 | Book Marketing Basics
Reading Time: 6 minutesFor authors today, writing a book is only the beginning. The real challenge comes in making sure your voice is heard in a noisy, crowded market. One of the most effective ways to amplify your reach and establish credibility is through media...
by Penny Sansevieri | Sep 9, 2025 | Book Marketing Basics
Reading Time: 3 minutesAuthors are natural idea generators. Creative energy flows into everything from character arcs to cover designs. But when it comes to marketing, that same energy can lead authors astray. In our latest podcast episode, we explored a critical and...
by Penny Sansevieri | Aug 26, 2025 | Book Marketing Basics
Reading Time: 3 minutesWhy Influencer Relationships Matter Crafting a book is hard. Promoting it? Even harder. In today’s crowded publishing landscape, book influencers—bloggers, reviewers, and social media creators—can amplify your visibility and help you reach new...