Reading Time: 9 minutesThis case study shows how Author Marketing Experts helped an author move from a generic “please cover my book” publicity approach to a stronger, more relevant media strategy. The campaign focused on identifying timely angles, clarifying the...
Reading Time: 10 minutesSometimes an author has all of the right pieces except one: reader signals – also known as positioning. And yes, this can get complicated because there are so many options when it comes to picking a genre. This is where the majority of...
Reading Time: 10 minutesAnswer Block This case study shows how Author Marketing Experts helped an author prepare for publication by strengthening the book’s marketing foundation before launch. The campaign focused on positioning, audience targeting, Amazon readiness,...
Reading Time: 12 minutesHiring a book marketing company is a big decision. It is also one that many authors put off until they are already frustrated, overwhelmed, or disappointed by a launch that did not go the way they hoped. And honestly, that is understandable....
Reading Time: 6 minutesHave you ever wondered what goes on inside the design and strategy building behind a book marketing campaign? If so, I think you’ll find this post – and our other case study posts, to be very enlightening. Every book marketing...
Reading Time: 11 minutesIf you have started looking into book marketing, you have probably noticed something quickly: pricing is all over the map. One company offers a package for a few hundred dollars. Another quotes several thousand. Someone else tells you that you...
