How to Market an Older Book: Reviving Backlist Titles for New Audiences
Reading Time: 3 minutesLooking to breathe new life into your older book titles? You’re not alone. Many authors find themselves with backlist titles that didn’t get the attention they deserved or have simply aged out of relevance. Today, we’re diving...
Avoid These Common Book Title Mistakes That Can Tank Your Sales
Reading Time: 3 minutesThe power of a book title cannot be overstated in the publishing world. As Penny Sansevieri and Amy Cornell discussed in a recent podcast episode, a book’s title is both a promise to readers and a strategic marketing tool. It can make or break...
The Very Best Book Promotion Ideas for Author Success
Reading Time: 6 minutesWhy Planning and Strategy Matter More Than Any Single Tactic One of the biggest mistakes authors make when coming up with book promotion ideas is jumping from one idea to the next without a clear plan or strategy. It’s easy to see a fellow...
Affordable Book Marketing Services: 5 Do’s and Don’ts if You’re Trying to Save Money
Reading Time: 4 minutesThere’s no shortage of affordable, even dirt-cheap, book marketing services out there. For an indie author working with a tight budget, the temptation to sign up for a $50 ad blast or a “guaranteed bestseller” promo can be strong. But here’s a...
Year-End Author Checklist: 15 Things to Refresh, Revamp, and Revise Before the New Year
Reading Time: 5 minutesThe holiday season is a magical time to reflect on the past year and set yourself up for success in the next, and what better way to do that than with a checklist? As an author, it’s the perfect time to check in on all the nooks and crannies of...
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