Reading Time: 4 minutesMany authors crave originality so fiercely that they reject anything resembling a formula. The instinct makes sense. Writing is creative work. But in the marketplace, structure is not the enemy of creativity—it’s the container that lets...
Reading Time: 4 minutesAuthors love momentum. The problem is that not all momentum converts. In fact, some of the most exciting-looking activity in book marketing does almost nothing to predict sales. High likes, busy posting schedules, and short-term spikes feel...
Reading Time: 6 minutesBook publicity is one of the most confusing parts of being an author. There are countless companies offering everything from “guaranteed bestseller campaigns” to “Hollywood book-to-film deals,” and let’s be honest — a lot of what’s out there...
Reading Time: 9 minutesIf you’ve ever felt like you’re “doing all the things” but it feels like nothing is working, you’re not alone. Many authors piece together tactics they’ve maybe heard about on social media, from other writers, or in Facebook groups—without a...
Reading Time: 7 minutesMarketing a book is never about luck or flashy campaigns. Instead it’s about strategy, timing, and understanding what truly moves readers to click the buy button. Over the past 25 years, my team and I have analyzed thousands of campaigns across...
Reading Time: 5 minutesMany authors overlook one of the most powerful tools in their marketing arsenal: book awards. These accolades aren’t reserved for household names or traditionally published authors—they’re increasingly open, inclusive, and attainable for...
