Reading Time: 6 minutesDo you want to be a bestseller? If you ask any indie author, they’ll eagerly nod yes. But are bestseller lists still relevant? The panache of having a bestselling book is fantastic and certainly, the mainstream publishing industry still gives a...
Reading Time: 7 minutesIn the age of all things Twitter, we don’t get as many requests for stand-alone media campaigns. Which is good… I’ve never actually recommended stand-alone campaigns. I think good marketing is a blend of various things and in some cases,...
Reading Time: 4 minutesEven though Instagram is fairly new, it’s still hard to remember a time when we didn’t have this social media site. Part of the reason for this is its staggering growth. In 2012 when Instagram was acquired by Facebook, it had 100 million active...
