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How to Sell Books: 11 Book Marketing Myths

How to Sell Books: 11 Book Marketing Myths

by Penny Sansevieri | Apr 13, 2021 | Bestseller Essentials, Book Marketing Basics

Reading Time: 7 minutesWhen it comes to how to sell books, there’s a lot of information out there. Especially information on book marketing for self-published authors. Some of it is great – but some of it isn’t. I thought it might be time to address some of the things...
Book Marketing: The Number One Tip for Staying Motivated

Book Marketing: The Number One Tip for Staying Motivated

by Penny Sansevieri | Apr 8, 2021 | Book Marketing Basics, Social Media for Authors

Reading Time: 2 minutesI don’t usually post book marketing inspirational stuff, but I feel like every now and again we could all use a shot in the arm (a little vaccine pun there) of motivation. And a reminder to refocus to help us achieve our goals as a...
Why Audio is the Next Big Thing in Book Promotion

Why Audio is the Next Big Thing in Book Promotion

by Penny Sansevieri | Apr 6, 2021 | Book Marketing Basics

Reading Time: 4 minutesWhatever your book marketing plan was for the past year, I can guarantee you that 2020 tossed a lot of unexpected elements your way. But one of the odd benefits of the pandemic was the ability to attend events all over the world – from the...
How to Sell Books by Strategically Engaging Readers (Infographic)

How to Sell Books by Strategically Engaging Readers (Infographic)

by Penny Sansevieri | Apr 1, 2021 | Book Marketing Basics, Social Media for Authors

Reading Time: < 1 minuteIt’s one thing to write and publish a book, but figuring out how to sell books is a whole different ballgame. Reader engagement is what gives you longevity and it should be the driver for all of your book marketing. That is if your goal is...
How to Market a Book While Keeping up With Amazon

How to Market a Book While Keeping up With Amazon

by Penny Sansevieri | Mar 25, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesHow to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper...
5 Essential Book Marketing Strategies for Mystery Authors

5 Essential Book Marketing Strategies for Mystery Authors

by Penny Sansevieri | Mar 23, 2021 | Author Branding, Book Marketing Basics

Reading Time: < 1 minuteDo you feel like you need to improve your book marketing strategies? How big of a role does your author brand play in selling books? As a mystery author, you’ve taken on the challenge of giving people a level of excitement that they...
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