by Penny Sansevieri | Apr 1, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: < 1 minuteIt’s one thing to write and publish a book, but figuring out how to sell books is a whole different ballgame. Reader engagement is what gives you longevity and it should be the driver for all of your book marketing. That is if your goal is...
by Penny Sansevieri | Mar 25, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics, Podcast for Authors
Reading Time: 3 minutesHow to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper...
by Penny Sansevieri | Mar 23, 2021 | Author Branding, Book Marketing Basics
Reading Time: < 1 minuteDo you feel like you need to improve your book marketing strategies? How big of a role does your author brand play in selling books? As a mystery author, you’ve taken on the challenge of giving people a level of excitement that they...
by Penny Sansevieri | Mar 16, 2021 | Author Branding, Book Marketing Basics
Reading Time: 6 minutesWhen it comes to how to sell books, there are a lot of things authors do right. But there are also a lot that authors do wrong. Some of this isn’t always obvious (like point #1 below on author branding), but some of it is (like getting your book...
by Penny Sansevieri | Mar 11, 2021 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesHow to Improve Your Author Platform With a Successful Newsletter is a recap of “How to Create and Maintain a Successful Newsletter,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion...
by Penny Sansevieri | Mar 9, 2021 | Author Branding, Book Marketing Basics
Reading Time: 8 minutesSomething we rarely talk about when it comes to your book marketing plan, is our mindset. And I’m not talking about the power of positive thinking (though that’s important) or setting long and short-term goals (that’s great, too). But...