by Penny Sansevieri | Nov 10, 2020 | Bestseller Essentials
Reading Time: 4 minutesWe’re going to talk about how to announce a book release in today’s post on the Author Marketing Experts blog. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you...
by Penny Sansevieri | Nov 3, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 4 minutesHere come the holidays and with them today’s PSA about spiffing up your Amazon book promotion game so that your books are more likely to appear in shoppers’ searches. As a busy author myself, I know it can be tempting to load your book...
by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials
Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials
Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...
by Penny Sansevieri | Aug 11, 2020 | Author Branding, Bestseller Essentials
Reading Time: 7 minutesYou might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s...
by Penny Sansevieri | Aug 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 4 minutesAuthors are always wondering how to sell self published books with Amazon ads, and over the past few months Amazon has rolled out some exciting changes! I’ve outlined a quick update of everything I’ve been learning and tracking recently so let’s...