by Penny Sansevieri | Oct 19, 2018 | Bestseller Essentials, Getting More Media Coverage
Reading Time: 6 minutesIt seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is...
by Penny Sansevieri | Oct 2, 2018 | Bestseller Essentials, Book Marketing Basics
Reading Time: 5 minutesI’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where...
by Penny Sansevieri | Sep 18, 2018 | Bestseller Essentials
Reading Time: 6 minutesOften the launch of a book (the actual book launch date) is determined by one thing: the book is finally done. But is there more to launching a book at the exact right time? Should there be? The simple answer is yes. But to understand how book...
by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials
Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....
by Penny Sansevieri | Jul 24, 2018 | Bestseller Essentials, Getting More Book Reviews
Reading Time: 8 minutesRegardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s...
by Penny Sansevieri | Jul 18, 2018 | Bestseller Essentials
Reading Time: 4 minutesAn updated post has been written for this topic, you can find it here! If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not an aspect of your book marketing strategy to take...
