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8 Ways to Market your Book in an Endless News Cycle

8 Ways to Market your Book in an Endless News Cycle

by Penny Sansevieri | Oct 19, 2018 | Bestseller Essentials, Getting More Media Coverage

Reading Time: 6 minutesIt seems like it never stops, does it? There’s always news and that’s a fact, but book marketing has become incrementally more challenging in the last few years. I’ve even had reporters and producers at major shows tell me this news cycle is...
Why Reader Demographics are Critical for Book Discovery

Why Reader Demographics are Critical for Book Discovery

by Penny Sansevieri | Oct 2, 2018 | Bestseller Essentials, Book Marketing Basics

Reading Time: 5 minutesI’ve written a lot about reader profiles for your own work, I even have a free worksheet you can download, but it’s been a while since I’ve addressed reader demographics as they pertain to media, blogs, and other reader-centric platforms where...
When is the Best Time for Your Book Launch?

When is the Best Time for Your Book Launch?

by Penny Sansevieri | Sep 18, 2018 | Bestseller Essentials

Reading Time: 6 minutesOften the launch of a book (the actual book launch date) is determined by one thing: the book is finally done. But is there more to launching a book at the exact right time? Should there be? The simple answer is yes. But to understand how book...
Why Knowing Your Reader May Help You Sell More Books

Why Knowing Your Reader May Help You Sell More Books

by Penny Sansevieri | Sep 11, 2018 | Bestseller Essentials

Reading Time: 10 minutesOne of the biggest book marketing blunders is this: not knowing who your reader is. We’ve talked about this before, with our reader profile (download my free reader profile brainstorm worksheet here), but this goes actually deeper than that....
Turning Your Book into a 24/7 Book Sales Tool

Turning Your Book into a 24/7 Book Sales Tool

by Penny Sansevieri | Jul 24, 2018 | Bestseller Essentials, Getting More Book Reviews

Reading Time: 8 minutesRegardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s...
How to Price Your Book for Better Book Discovery

How to Price Your Book for Better Book Discovery

by Penny Sansevieri | Jul 18, 2018 | Bestseller Essentials

Reading Time: 4 minutesAn updated post has been written for this topic, you can find it here! If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not an aspect of your book marketing strategy to take...
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Recent Articles

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action

Recent Posts

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action

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