Reading Time: 7 minutesYou might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s...
Reading Time: 4 minutesAuthors are always wondering how to sell self published books with Amazon ads, and over the past few months Amazon has rolled out some exciting changes! I’ve outlined a quick update of everything I’ve been learning and tracking recently so let’s...
Reading Time: 7 minutesPeople often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is...
Reading Time: 7 minutesIt’s Important to Build Relationships Your work should not be about finding readers, but about building relationships. I realize that going from one to 10,000 readers and saying things like, Oh, you’ve got to build relationships is a...
Reading Time: 12 minutesAre you marketing to the right readers? Are you sure? When I teach and stand in a room of authors and say, “What do you most want to learn?” The answers are sometimes a little bit all over the board, but one of the biggest pieces of what it...
Reading Time: 3 minutesIn nearly 20 years in this book marketing business, I’ve been asked how to get your book noticed on Amazon more times than I can count. But the reality is, I still get surprised! Some books that you’d swear are a sure thing, never take...
