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How to Announce a Book Release to Your Mailing List

How to Announce a Book Release to Your Mailing List

by Penny Sansevieri | Nov 10, 2020 | Bestseller Essentials

Reading Time: 4 minutesWe’re going to talk about how to announce a book release in today’s post on the Author Marketing Experts blog. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you...
Why You Must Breathe New Life Into Your Amazon Book Promotion

Why You Must Breathe New Life Into Your Amazon Book Promotion

by Penny Sansevieri | Nov 3, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials

Reading Time: 4 minutesHere come the holidays and with them today’s PSA about spiffing up your Amazon book promotion game so that your books are more likely to appear in shoppers’ searches. As a busy author myself, I know it can be tempting to load your book...
Powering Up Your Email Book Marketing and Promotion

Powering Up Your Email Book Marketing and Promotion

by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials

Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling

Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling

by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials

Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...
Seven Book Marketing Mistakes Authors Make

Seven Book Marketing Mistakes Authors Make

by Penny Sansevieri | Aug 11, 2020 | Author Branding, Bestseller Essentials

Reading Time: 7 minutesYou might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s...
Exciting Updates for How to Sell Self Published Books with Amazon Ads

Exciting Updates for How to Sell Self Published Books with Amazon Ads

by Penny Sansevieri | Aug 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials

Reading Time: 4 minutesAuthors are always wondering how to sell self published books with Amazon ads, and over the past few months Amazon has rolled out some exciting changes! I’ve outlined a quick update of everything I’ve been learning and tracking recently so let’s...
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Recent Articles

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Recent Posts

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

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