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How to Market a Book with a Pre-Order (Infographic)

How to Market a Book with a Pre-Order (Infographic)

by Penny Sansevieri | Feb 4, 2021 | Bestseller Essentials

Reading Time: < 1 minuteFiguring out how to market a book with a pre-order is critical for hitting new heights with your next book release. If you’ve never done a pre-order campaign, or your last one wasn’t successful, I have some tips for how to market your book...
21 Awesome Book Marketing Promotions and Predictions for 2021

21 Awesome Book Marketing Promotions and Predictions for 2021

by Penny Sansevieri | Dec 15, 2020 | Bestseller Essentials, Book Marketing Basics

Reading Time: 10 minutesI think we can all agree that book marketing promotions and publishing were heavily impacted in 2020. But while many in-person events were canceled, not all of the changes were bad. In some ways, 2020 leveled the playing field for authors who...
How to Announce a Book Release to Your Mailing List

How to Announce a Book Release to Your Mailing List

by Penny Sansevieri | Nov 10, 2020 | Bestseller Essentials

Reading Time: 4 minutesWe’re going to talk about how to announce a book release in today’s post on the Author Marketing Experts blog. If you’re lucky enough to have a mailing list, then you know the importance of using it to spur your readers into action. If you...
Why You Must Breathe New Life Into Your Amazon Book Promotion

Why You Must Breathe New Life Into Your Amazon Book Promotion

by Penny Sansevieri | Nov 3, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials

Reading Time: 4 minutesHere come the holidays and with them today’s PSA about spiffing up your Amazon book promotion game so that your books are more likely to appear in shoppers’ searches. As a busy author myself, I know it can be tempting to load your book...
Powering Up Your Email Book Marketing and Promotion

Powering Up Your Email Book Marketing and Promotion

by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials

Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling

Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling

by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials

Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...
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  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
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  • Inside the Campaign: Real Book Marketing Strategy in Action

Recent Posts

  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays
  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action

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