Book Marketing Tips & Author Branding Advice

The Pay-to-Play Dilemma: Paying for book reviews & coverage
As the pay-to-play landscape in book marketing continues to evolve, authors are facing both new opportunities and complex ethical dilemmas. In the latest podcast episode, Penny and Amy unpacked the shifting dynamics behind paying for book reviews, influencer...

Unlocking ChatGPT’s Creative Power for Authors
As authors navigate the ever-evolving landscape of book marketing and productivity tools, artificial intelligence has emerged as a powerful ally. In our recent podcast episode, we explored the countless ways that ChatGPT for authors can revolutionize the writing...

Marketing a Self-Published Novel: A Comprehensive Guide to Building a Powerful Author Platform
Writing the book is just the beginning. For authors who want their work to truly resonate, marketing a self-published novel is an essential step. It’s not about gimmicks or hype, but about intentional, strategic moves that help authors connect with readers, grow their...

Why Unrealistic Expectations Can Sabotage Your Author Career
Are you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing success is essential...

Smart Ideas for Promoting a Book: Lessons Learned from Marketing Missteps
The road to publishing success is rarely a straight line—it’s usually paved with a few missteps, facepalms, and hard-earned lessons. While it’s tempting to focus solely on polished success stories, the real gold lies in reflecting on the marketing decisions that...

What the Amazon Algorithm Changes for Authors Mean for Book Marketing
Amazon's A10 algorithm update has stirred significant conversation among authors, but much of what's being discussed is shrouded in misinformation and unnecessary fear. As someone who's spent years helping authors navigate the Amazon ecosystem, I wanted to provide...

The Power of Reddit: Reach Millions Through Ask Me Anything Events
Reddit is a marketing gem that many authors overlook, yet it offers one of the most powerful platforms for connecting with readers without requiring a massive existing following. If you’re wondering how to use Reddit as an author, you’ll find that it offers a unique...

Mastering Your Reader Profile: The Secret Weapon for Successful Book Marketing
Many authors spend countless hours writing and refining their books, only to hit a frustrating wall when it’s time to market them. If this sounds familiar, you’re not alone. The missing piece might be simpler—and far more powerful—than you think: crafting a clear,...

The Power of Author Book Signing Events in a Digital Age
In today's digital-first publishing landscape, it's easy to forget the immense value of author book signing events. While online marketing certainly dominates the conversation, connecting with readers face-to-face creates an impact that digital interactions simply...

How to Get More Media as an Author: Strategies That Work
Getting media coverage for your book remains one of the most coveted yet misunderstood aspects of author marketing. Many authors dream of appearing on national television or being featured in major publications, but few understand the strategic groundwork required to...
WHY YOUR AUTHOR EDUCATION MATTERS
As the longest-lasting book marketing agency in publishing, we will honestly tell you that your author education carries more weight than you realize.
Why? Because you are your brand, and you are the foundation for your success.
And working with a book marketing company like AME helps build off that foundation. Whether you’re searching for expert author marketing services or guidance from top book marketing experts, we’re here to help you show up for yourself!
Dig through our blog to stay on top of all things Amazon, Goodreads, BookBub, designing special promotions, planning for a successful first book release (or your 20th), tips for publishing with the right format, price, and cover, and advice for hiring the right book marketing consultant. You’ll also find strategies from professional book marketers, insights into leveraging book advertisers, and practical tips for navigating the ever-changing publishing landscape.
And subscribe to our author podcast to stay on top of what’s going on in the industry. Learn how to avoid common author mistakes, take your brand to the next level with local promotions, create a strong website, generate more newsletter conversions, and uncover the secrets to better engagement on social media. We’ll also share the honest truth about what it takes to impress influencers and the media, straight from our team of book marketing experts.
We offer tailored marketing services for authors because we want to see you succeed, both on your own and with our help.
If you’re still not convinced, check out our client reviews page! You’ll see honest feedback about what it takes to compete, how much they’ve learned along the way, and why partnering with a book marketing agency like ours can make all the difference.
Whether you’re a debut author or a seasoned veteran, there’s always more to learn. And with our proven track record as one of the most trusted book marketers in the industry, we’re confident we’re the book marketing company you need in your corner.