by Penny Sansevieri | Feb 4, 2025 | Getting More Media Coverage
Reading Time: 5 minutesFor most authors book publicity is the big “get” – and when authors think of book publicity, they think of places like The Today Show, Good Morning America and others. And I love big goals, but big national media in the absence...
by Penny Sansevieri | Dec 31, 2024 | Social Media for Authors
Reading Time: 4 minutesIn a time where everyone is vying for attention online, many authors are stepping back to reevaluate how they market their books. Social media, once considered a magic bullet for promotion, often doesn’t deliver the results authors dream of. The...
by Penny Sansevieri | May 28, 2024 | Author Branding
Reading Time: 8 minutesAnytime I run across an article that offers simple book promotion ideas that authors can easily implement to drive book sales, I always bookmark it to read. And when there are new, creative tips, I’m 100% game for sharing them with our...
by Penny Sansevieri | Mar 19, 2024 | Bestseller Essentials
Reading Time: 8 minutesPeople often ask me: what are the best book marketing strategies? In other words: What sells the most books? The short answer is: No one thing sells books. It’s always a cumulative set of strategies that gets and keeps your book in front...
by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author
Reading Time: 7 minutesAuthor pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates...